We're looking for a practical, hands-on Digital Marketing Specialist to help deliver ARB's customer email and digital marketing activity.

This role is centred on working in Klaviyo every day: building and scheduling campaigns, setting up customer segments, maintaining automated flows, testing email content and reporting on results. You'll take approved campaign and product plans and turn them into accurate, well-executed customer communications.

Alongside Klaviyo, you'll monitor digital performance daily across email, SEO, SEM and paid Meta, identify issues, follow up on agreed actions and keep stakeholders informed. You'll work with teams across Marketing, Product, Creative, eCommerce, Sales and other business areas, as well as our agency partner, to execute product launches and campaigns accurately and on time.

What's on offer:

- Competitive salary package plus superannuation and leave loading
- Significant employee discounts on ARB products
- Career development and training opportunities
- Join a collaborative and high-performing marketing team
- Opportunity to influence the success of new products across local and global markets

Key Responsibilities:

- Build, schedule, send and optimise customer email campaigns in Klaviyo
- Build and maintain Klaviyo flows such as welcome, abandoned cart, post-purchase and re-engagement journeys

Daily Digital Performance Monitoring

- Monitor and report performance daily across email, SEO, SEM and paid Meta, highlighting material changes, issues and required actions

SEO, SEM and Paid Meta Agency Coordination

- Coordinate briefs, assets, links, landing pages, timelines and approvals with internal stakeholders and the agency partner




- Work closely with the agency partner to ensure activity is set up correctly, launched on time and delivered in line with approved plans

Campaign and Product Launch Execution

- Work with stakeholders across Marketing, Product, Creative, eCommerce, Sales and other business areas to coordinate and execute integrated campaigns and product launches

Data, Lists and Platform Administration

- Maintain customer segments, suppression lists, consent settings, and list hygiene

About You:

- It is essential that you have either a background in the 4WD industry or a genuine passion for the 4x4 lifestyle, with strong knowledge of off-road vehicles, aftermarket accessories, and the products that enable memorable touring and adventure experiences.
- 3+ years' experience in Digital Marketing, CRM, Lifecycle Marketing, Marketing Automation or eCommerce Marketing roles
- Strong hands-on experience with CRM and marketing automation platforms, ideally Klaviyo
- Experience using Google Analytics 4 (GA4) and digital reporting tools
- Proven ability to analyse performance data and translate insights into measurable business outcomes
- Excellent project management and stakeholder engagement skills
- Passion for digital innovation, optimisation and continuous improvement

ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories. We have a presence in over 100 countries and offices in the USA, Europe, Thailand, Recent Zealand, the UK and the Middle East. Our reputation has been built on high quality products, with services delivered by people who are passionate about reliability and practicality.

#J-18808-Ljbffr

📌 Digital Marketing Specialist (Melbourne)
🏢 ARB 4X4 ACCESSORIES
📍 Melbourne