Social Media Content Creator: Organic Social

We are looking for an experienced Social Media Content Creator to take ownership of our organic social media presence.

We don't just need someone who can film a Reel or schedule a post. We need someone who can work out who our ideal customer is, understand what matters to them, develop clear brand messaging and create content that genuinely connects with our people.

This is a hands-on role working directly with the founder and our small team from our Collins Street office.

About Us

Lepus Proprietary Trading is a Melbourne-based trading education business. We provide trader education, live trading sessions, events and ongoing support to our community.

We already have a substantial amount of content, knowledge and existing material. We now need the right person to bring it together into a clear and consistent organic social media strategy.

The Role

Your first task will be to review our current social media, website and existing content. From there, you will help us identify our ideal customer profile, clarify our key messaging and develop a practical organic social media plan.

You will be responsible for:

Defining and refining our ideal customer profile.

Understanding our audience, including their interests, problems, objections and the language they use.

Developing clear content pillars and consistent brand messaging.

Creating and managing an organic social media strategy.

Planning and maintaining a content calendar.

Developing content ideas, hooks, scripts, captions and calls to action.

Filming and editing engaging short-form video content.

Creating content with our founder, team, trainees and at company events.

Repurposing our existing videos, training material and longer-form content.





Publishing content across our relevant social media platforms.

Responding to comments and helping us build genuine relationships with our audience.

Monitoring performance and using the results to improve future content.

Keeping up with platform changes and relevant trends without losing our brand voice.

This role is focused primarily organic social media , rather than paid advertising.

About You

You must:

Be Melbourne based and able to work from our Collins Street office.

Have previous experience working directly with a small business.

Be proactive and able to identify what needs to be done without waiting for constant instructions.

Be creative and bring your own ideas, while also being able to take direction and feedback.

Be able to think strategically as well as create the content yourself.

Understand ideal customer profiles, brand positioning and brand messaging.

Have solid copywriting and storytelling skills.

Be confident filming and editing short-form video.

Know how to create content that encourages genuine engagement and connection.

Be organised, reliable and able to manage a content plan independently.

Be comfortable working directly with a founder and turning their knowledge and ideas into useful content.

Have a portfolio showing organic social media content you have personally created.

Important

We are looking for an individual to become part of our team.

Agencies, social media businesses and outsourced marketing companies should not apply.

Before applying, please review our current content:

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📌 Social Media Content Creator: Organic Social (Melbourne)
🏢 Lepus Proprietary Trading
📍 Melbourne