Job Description

n

The opportunity to join our team

n

n
- Drive member growth through innovative acquisition strategies
n
- Create seamless onboarding experiences that make every interaction count
n
- Permanent Full time, based in Sydney or Melbourne
n

Key Responsibilities nn
- Develop and deliver integrated marketing programs that drive member acquisition, onboarding, engagement and long-term growth across MasterTrust brands.
n
- Design and optimise personalised member journeys, welcome programs and communications to increase account activation, funding and member value.
n
- Partner with Product, Digital, Employer, Operations and Distribution teams to improve member acquisition, conversion and funding outcomes.
n
- Lead end-to-end campaign management, including strategy, governance, execution, stakeholder coordination and performance optimisation.
n
- Create and execute acquisition strategies and campaigns across paid, owned, earned and employer channels to maximise reach, conversion and business growth.
n
- Oversee the development of customer journeys, creative assets and content that enhance member experiences and engagement.
n
- Analyse customer behaviour, campaign performance and conversion metrics to identify insights, remove barriers and drive continuous improvement.
n
- Ensure all marketing activities comply with regulatory, privacy and governance requirements while maintaining a member-first, insight-led approach.
n

What You Will Bring nn
- Proven ability to develop and execute customer acquisition,



engagement and retention strategies for B2C and B2B2C audiences.
n
- Robust understanding of customer contact strategies, campaign management, segmentation, targeting and value proposition development.
n
- Demonstrated capability to translate business objectives into data-driven marketing plans that deliver measurable growth and business outcomes.
n
- Excellent stakeholder management, relationship-building and influencing skills, with the ability to collaborate across multiple teams and disciplines.
n
- Strong analytical, communication and problem-solving skills, with a focus on using insights and performance data to drive continuous improvement.
n
- Highly organised with strong project management skills, able to manage multiple priorities and deliver outcomes in a fast-paced environment.
n
- Risk-aware and results-focused, with experience leading creative, digital and campaign delivery teams while ensuring compliance and governance requirements are met.
n

n

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

n

Please note that applications from agencies will not be considered at this time.

n

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.

n

#J-18808-Ljbffr

📌 Marketing Manager - Acquisition & Member Welcome (Victoria)
🏢 Insignia Financial
📍 Victoria