Job Description

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Bye Bambi is looking for a Social and Content Lead to own and evolve our organic social and content engine as we enter the next chapter of the brand.

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This is a hands-on creative ownership role for someone who can think, make and lead - combining strong social strategy with exceptional taste, cultural instinct and the ability to personally create excellent content.

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You’ll own our organic presence across Instagram, TikTok, Pinterest, YouTube, Stories and Broadcast, translating Bye Bambi’s creative world into content that grows audience, builds cultural relevance, creates desire and generates demand.

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We’re looking for someone fashion-obsessed, internet-native, visually strong, commercially aware and highly proactive. You should be equally comfortable building strategy, planning a launch, creating a carousel, editing a Reel or TikTok, writing copy, briefing creatives and analysing performance.

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Bye Bambi is entering an ambitious new chapter, and we want someone excited to help build a more distinctive, culturally relevant and imaginative fashion world through social and content.

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Melbourne strongly preferred. 3-5 days/week depending on candidate and structure. Exceptional remote candidates may be considered.

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Applications reviewed on a rolling basis. Interviews commence immediately. Role may be filled before closing date.

Key Responsibilities n

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- Own and continuously improve Bye Bambi's organic social + content strategy
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- Own Instagram, TikTok,



Pinterest, YouTube, Stories, Broadcast and Shorts
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- Build and manage the master content calendar and forward content bank
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- Develop original content concepts, recurring franchises and culturally relevant formats
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- Create high-quality social content including carousels, Reels, TikToks, Stories, captions and social-native imagery
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- Own social storytelling across launches, core products, creators, community and evergreen content
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- Translate Bye Bambi's creative direction into platform-native content without compromising brand quality
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- Brief and collaborate with our creative production, creator/community and e-commerce teams
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- Attend shoots, activations and events where relevant and capture social-native content
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- Integrate creator and UGC content intelligently across channels
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- Analyse social performance and turn insights into clear actions, tests and improvements
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- Build audience growth while protecting Bye Bambi's distinctiveness and cultural relevance
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- Ensure content is consistently planned ahead rather than operating through daily posting panic
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- Identify emerging platform, cultural and creative opportunities proactively
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- Help build social systems, workflows, reporting and appropriate AI/automation
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- Progressively own day-to-day social decision-making so the Founder remains the creative North Star rather than the daily Social Manager
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📌 Social and Content Lead (Victoria)
🏢 Bye Bambi
📍 Victoria