The Hassett Group is helping a growing Australian consumer business grow its lifecycle marketing capabilities. We seek an experienced Lifecycle Marketing Lead to own the end-to-end strategy for email and SMS, building sophisticated customer journeys and targeted segmentation to improve retention and lifetime value.
This hands-on role combines strategic thinking with campaign execution, collaborating with Brand, Design, Performance Marketing, Product, Technology and CX teams to drive engagement
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📌 Lifecycle Marketing Lead — Growth & Retention Architect (Melbourne)
🏢 The Hassett Group
📍 Melbourne
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