Job Description
Working as part of our co-sourced marketing communications team, you'll combine data-driven decision-making with compelling brand storytelling to drive demand generation and deliver measurable business outcomes.
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If you are passionate about innovation, policy, sustainability, and tech, this account offers an opportunity to drive change and have real-world impact.
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About the role
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You will lead the development and execution of integrated marketing programs that generate awareness, engagement, qualified leads and revenue opportunities across our client's products, services and strategic initiatives.
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This role is responsible for designing and delivering data-driven demand generation strategies that support customer acquisition, retention and growth. You'll lead a multidisciplinary team to create compelling campaigns that nurture prospects through the customer journey and accelerate commercial outcomes.
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You will combine strategic thinking, stakeholder management, digital marketing, project management and team leadership to drive measurable business impact. Ability to build solid relationships and oversee a number of concurrent campaigns and priorities. Excellent listening, verbal and written communication skills when interacting with internal and external stakeholders.
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A day in the life
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Demand generation strategy: Execute a comprehensive commercial marketing strategy aligned with organisational and commercial objectives; create integrated campaign plans to drive demand and pipeline growth; identify target audiences, customer segments, buying behaviours and growth opportunities
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Campaign planning and execution: Lead the end-to-end delivery of multi-channel demand generation campaigns; develop and execute omnichannel campaigns; continuously optimise campaign performance through testing and data analysis
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Lead generation and nurture:



Drive the acquisition of high-quality marketing-qualified leads; develop lead nurturing programs to engage prospects and drive action; design customer journey workflows and lifecycle marketing programs.
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Team leadership: Work with subject matter experts to develop compelling content that supports demand generation objectives; ensure content aligns with customer needs and stages of the buying journey; lead a multidisciplinary team of creatives, digital marketing specialists and analysts to execute and continuously improve commercial marketing outcomes.
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Performance analytics and reporting: Establish KPIs and performance frameworks for demand generation activities; monitor campaign performance metrics; develop dashboards and executive reporting that demonstrate marketing contribution to business outcomes
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Cross-functional collaboration: Partner with the client and Commercial teams to support go-to-market initiatives; collaborate with MarComms team to ensure alignment of messaging and campaigns; work closely with Digital Manager to improve website performance and conversion pathways
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The ideal person for this role
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6-8 years' experience in B2B demand generation, growth marketing, digital marketing or integrated marketing roles within an agency environment.
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Demonstrated success delivering measurable lead generation and pipeline growth programs.
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Experience developing and executing multi-channel marketing campaigns.
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Strong analytical skills with the ability to turn data into actionable insights.
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Excellent stakeholder engagement and project management capabilities.
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Strategic thinker with a proactive, organised and results-driven approach.
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Creative, adaptable and highly detail oriented.
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Experience marketing complex or technical products and services.
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Experience using platforms such as: Google Analytics, LinkedIn Campaign Manager and Google Ads
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About us
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Where does the next line of your story start? With Mahlab. A group ofdeepthinkers, open minds and creative communicators driven by
unconventionalcuriosity.
Here, there are no bad questions or boring stories. Because we know a questioning mind and listening earcreateswork that works. Work that matters. Work withimpact.
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Headquartered in Sydney, with teams in Melbourne, Auckland and Singapore, we're one of Asia Pacific's largest independent agencies creating award-winning business communications for some of the world's most dynamic B2B brands such as Figma, Zoom and ABB.
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Why it's pretty good here
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Mahlab is a certified B corporation and a part of WorldCom Public Relations Group
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We're a female-led and diverse organisation, passionate about elevating and supporting everyone
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We develop talent in a nurturing and supportive environment
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We have an inclusive and flexible culture with remote and hybrid work available
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Employee Assistance Program – free, confidential and independent support
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A variety of discounts available through our Employment Hero HR platform
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Dog-friendly office and an active social committee with regular activities and catch ups
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If you would like to join a great, smart bunch of creatives, marketers, writers, strategists, designers, producers and communicators, who love coffee, dogs, trivia, and the occasional matching outfits then we would love to hear from you.

📌 Senior Marketing Manager (New South Wales)
🏢 Mahlab
📍 New South Wales