Benefits:
Package
: Highly Competitive salary + Super (depending on experience)
Location:
Sydney (in-office) | Monday - Friday
Employment Type:
Full-time
Clear path for
career growth and development
Essential Requirements
Direct contribution to
measurable channel growth
Experience working on
long-form YouTube content
Strong CTR and retention optimisation capability
Hands-on ownership of
packaging decisions
3 to 4 years of experience in marketing.
About the Role
We are hiring a high-performance
YouTube Strategist
to drive
aggressive, discovery-led growth for one of the fastest-growing YouTube channels in Australia in the property and economics space.
You will be responsible for scaling a channel driven by discovery-led growth, where a significant share of viewership comes from non-subscribers via Browse and Suggested, powered by strong packaging, positioning, and content strategy.
Your mandate is clear:
maximise reach, increase view velocity, and accelerate subscriber growth through high-performing long-form content.
Core Responsibilities
1. Video Packaging (Primary Lever)
• Own titles and thumbnails end-to-end for every upload
• Develop high-CTR title frameworks driven by curiosity, urgency, and narrative tension
• Direct thumbnail concepts including message hierarchy, visual contrast, and click triggers
• Run structured A/B testing on titles and thumbnails to optimise CTR
• Iterate rapidly based on performance data to continuously improve packaging
2. Discovery-Led Growth
• Build strategies that consistently drive non-subscriber viewership
• Scale content through Browse and Suggested traffic




• Create repeatable formats that expand reach beyond the existing audience
• Drive videos to consistently exceed subscriber reach benchmarks
3. Content Strategy & Ideation
Identify high-opportunity topics using news cycles, search demand, and competitor analysis
Translate economic and property insights into compelling, high-retention video concepts
Ensure every video has a strong hook, explicit payoff, and audience relevance
Partner with scriptwriters and editors to execute on strategy
4. Analytics & Performance Optimisation
Analyse CTR, retention curves, watch time, and traffic sources
Identify winning patterns and systemise them into repeatable strategies
Diagnose underperformance with clear, data-backed actions
Use YouTube Studio and supporting tools to drive decision-making
5. Platform Mastery
Maintain a strong understanding of YouTube's recommendation system
Apply insights from Browse, Suggested, and Home feed behaviour
Continuously test and refine strategies based on platform shifts
Who We Are Looking For
Proven track record of scaling a YouTube channe
l from early stage to meaningful growth
Demonstrated ability to
generate videos that significantly outperform subscriber base
Deep
expertise in titles and thumbnails
as primary growth drivers
Strong understanding of discovery-driven content and audience expansion




Highly analytical with the ability to convert data into execution
Strong content instinct with clear judgement on what drives clicks and retention
About the Channel
You will be working on
Scott Kuru's YouTube channel
, one of the
fastest-growing channels in Australia
covering property, economics, and financial education. The channel operates on a discovery-led model with strong performance across Browse and Suggested, consistently reaching audiences beyond its subscriber base. Your role is to scale this further and accelerate growth. This is a high-impact role with direct influence on content performance, audience growth, and channel scale.
About The Company
Freedom Property Investors
is the largest and fastest growing Property Investment Company in Australia, with main offices in Sydney and Melbourne CBD's.
We are currently the 3rd fastest-growing business in Australia across all industries according to the Australian Financial Review.
We are privileged to have 25+ years combined experience between our two Founders, over 7,500 valued members, and over 300+full-time staff spread across Australia and growing. We pride ourselves on being the industry leaders.
It is our mission to serve our valued members, earning over 2,300+ positive Google reviews and a 4.8 Star rating,
this is unheard of in our industry. We are in need of people who share the same values as we do. Experience is not the be-all and end-all for a career with us, this opportunity is open to all driven individuals who are committed to help people and earn life-changing income.
Come join Australia's number 1 Property investment team. Apply now!!!

📌 Youtube Strategist - Sydney
🏢 Freedom Careers
📍 Sydney