Location
Allambie Heights, NSW, Australia
Join an
award-winning Fundraising team that dreams big and achieves amazing things
. At Cerebral Palsy Alliance (CPA) our values are
Passionate, Respectful, Ethical, Curious and Courageous
- and innovation is at our core.
Our team has delivered
70.3% growth in online donation revenue from first gifts
and
78.9% growth in acquisition and leads
over the past 3 financial years. We're launching a large multi-million-dollar campaign to raise funds for
today and tomorrow
across transformational research, disability tech, national policy change, helping every baby at risk of cerebral palsy and more. To take this further, CPA Fundraising is undertaking the
largest tech and data review
in our history, empowering our people to build remarkable data-led journeys that acquire and retain the right supporters and capitalise on the rapid always evolving tech and AI.
We invest meaningfully in
training and career development
, and we encourage every team member to bring an
always learning, always teaching
mindset, sharing knowledge generously and growing together.
About the role
As
Campaigns & Paid Digital Manager
, you'll lead the strategy, execution and optimisation of CPA Fundraising's paid digital and campaigns ecosystem across large regular giving, P2P, appeals, Gifts in Wills, live events, corporate fundraising, virtual events and more. This is a role for someone who wants to
push the boundaries of what digital fundraising campaigns can do
, running best-in-class work that sets the pace for the sector, not just keeps up with it.
You'll line-manage a team and work closely with all members of the Digital Fundraising team, as well as our
Data and Customer Service teams
, bringing
cohesiveness, alignment, and shared experiences and learnings
across each Fundraising area, replacing fragmented supporter journeys with personalised, data-led ones that build lifetime value.
Responsibilities of the role (not limited to):
Lead
best-in-class paid digital strategy and execution
across Meta,



Google, LinkedIn and emerging channels, driving acquisition, conversion, revenue growth and retention.
Bring innovation and creative ambition to integrated campaign planning with Fundraising program leads, delivering cohesive supporter journeys and sharing learnings across the portfolio.
Manage the paid digital budget, optimising spend against ROI, LTV and shared KPIs.
Implement a rigorous
test-and-learn practice
, turning bold pilots into scalable playbooks that lift performance across the sector.
Embed
AI, automation and personalisation
into journeys, pioneering ethical, supporter-centric use of emerging tech.
Remarkable stakeholder management skills. You bring people together, simplify decisions and share learnings fast.
About you:
You're a passionate and ambitious digital fundraising manager ready to do your best work for a cause that matters. You bring
creative ambition and a relentless curiosity
you don't just optimise, you reimagine. You'll likely bring:
Proven experience leading paid digital and integrated Fundraising campaigns at scale, including significant Meta and Google budgets in direct-response or fundraising contexts.
A strong track record on supporter journeys that convert in acquisition and retention, with the analytical chops to know what's working and why.
A portfolio of
breakthrough campaigns or pilots
you've championed, not just delivered to spec.
Confident stakeholder management across teammates, senior leaders, program owners, data specialists and agencies.
Fluency with the modern martech and analytics stack (CRM, marketing automation, GA4, ad platforms), with




hands-on experience using AI in your work and a real appetite to push that further
in a fundraising context.
An
always learning, always teaching
mindset, eager to grow your craft and lift others as you do.
Genuine commitment to supporter-centric, accessible, ethical practice.
Working for CPA offers you exceptional remuneration & benefits:
Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
Flexible ways of working - working from home options, flexibility surrounding hours
12 weeks paid parental leave and 2 weeks paid partner leave
3 additional leave days each year (conditions apply)
$100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
Discounted gym membership for you and your family, using Fitness Passport
Employee Assistance Program
Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.
Our Values:
At Cerebral Palsy Alliance we champion diversity and equitable opportunities for people with disabilities and lived experience, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.
We are passionate, respectful, ethical, curious and courageous. Great Minds Think Differently.
Ready to Join Us?
Apply through this job advert. We are committed to supporting inclusivity for anyone with diverse needs and lived experience. Workplace adjustments can be discussed to create a safe and comfortable workplace that supports your health, abilities, and personal needs.
More information about working for CPA:
For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.
Cerebral Palsy Alliance upholds and advocates for the
rights of clients
, we are a
child safe
organisation and all workers must adhere to the
NDIS Worker Code of Conduct
.

📌 Campaigns And Paid Digital Manager (Australia)
🏢 Cerebral Palsy Alliance
📍 Australia