Build & contribute to something meaningful. Shape Defence industry outcomes.
At Objective, we create software that makes a difference.
We're expanding our footprint in the Defence & Intelligence industry, and we're looking for a
Business Development Director
to lead the charge.
This is a
business development role
focused on opening new doors across Defence Industry, including manufacturers, suppliers, and industry partners, you will be taking a well-established, credible platform with brand recognition into a market that is primed for growth. This role gives you the platform to do it at scale.
This role reports to the VP Defence & Intelligence and is an individual contributor with no direct people management responsibilities .
Your impact:
You'll be primarily responsible for
creating recent opportunities,
identifying, engaging, and converting Defence Industry organisations that don't yet work with Objective.
You will:
Identify and win
new customers across Defence manufacturers and suppliers.
Build and leverage a strong network across the
Defence Industry ecosystem.
Shape and lead
end-to-end sales cycles (6–24 months)
from prospecting through to close.
Shape and execute
territory and account strategies.
Own pipeline, forecasting and opportunity strategy using
CRM
Make your mark, and drive
tenders, bids, and navigate complex deals.
Partner with pre-sales, product and leadership to
land strategic wins.
Have the benefit of referenceable large current customers, bringing credibility and trust to your sales efforts.
What we're looking for:
You bring:
Proven success in new business sales
(hunter mindset is critical).
Strong experience selling into the
Defence industry or Defence adjacent sectors.
Experience in closing
complex,



high-value enterprise deals.
Deep understanding of
Defence Industry ecosystem, stakeholders, and buying cycles.
Experience in managing
long, multi-stakeholder sales cycles
Expertise in
structured sales methodologies (MEDDIC, Challenger, etc.)
Must have:
Australian Citizenship
Eligibility for
Government Security Clearance (Baseline or above)
Why join Objective
Sell a
proven, trusted platform
in a high-security environment
Strong
brand credibility and existing customer base
High-growth market with
significant untapped opportunity
Collaborative, supportive culture with
real autonomy
Work on deals that contribute to
national outcomes
If you do not tick every box, do not let that stop you. We value potential, learning agility, coachability and diverse perspectives just as much as experience, and we encourage you to apply.
At Objective, we recognise and celebrate our diverse team as pivotal to our strong employee engagement and our high-performing culture, underpinned by
Our Values
.
We are an equal opportunity employer. We do not discriminate based on any protected characteristics or on any other basis prohibited by applicable laws in the regions where we operate.
To ensure a positive experience, please inform our Talent Team of any adjustments or accommodations you may require during the recruitment process, so we can support you effectively.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 Business Development Director - Defence & Intelligence (Sydney)
🏢 Objective
📍 Sydney