At HBF,
we're
reimagining how we connect with more than one million members through personalised, data-driven experiences that create lasting value and loyalty.
As Head of Member Engagement,
you'll
lead the vision,
strategy
and delivery of HBF's member engagement roadmap, shaping how members interact with us across every stage of their journey.
Acting as both strategic leader and product owner,
you'l
l
champion innovative engagement solutions that strengthen member relationships, drive
retentio
n
and deliver meaningful commercial outcomes.
Leading a high performing agile squad,
you'll
work at the intersection of customer experience, marketing technology,
data
and business strategy.
You'll
have the opportunity to influence
enterprise wide
priorities,
leverage
emerging technologies, and drive personalised communications through Salesforce Marketing Cloud and the broader Salesforce ecosystem.
What your day to day might look like
Embedding and leading the strategy for member engagement and retention, ensuring the vision is clear and consistent across all communication channels
Driving the design and delivery of engagement journeys for our members
Collaborating with various teams, including Marketing, Health Services, and Scrum Masters, to align on strategy, KPI's and ensure a smooth flow of work
Playing a key leadership role in growing your squad's competencies and helping team members develop in their roles
Working closely with other leaders to drive forward HBF's broader
objectives
, so solid collaboration is key




About you
You're
a strategic and people-focused leader who seamlessly br
idges
together customer insight,
technology
and great experiences to create meaningful outcomes.
You know how to balance big-picture thinking with getting things done, whethe
r
you're
shaping a
long-term
engagement strategy, prioritising a roadmap, or coaching your team through a complex challenge,
you're
comfortable leading from the front while empowering others to succeed.
With
experience in member engagement, CRM, customer lifecycle
marketing
and
a strong understanding of marketing automation platforms
(
S
alesforce Marketing Cloud
preferred
)
, you have
successfully delivered data-driven engagement programs that improve retention, strengthen customer
relationships
and create measurable business value.
You enjoy building strong relationships across teams, bringing stakeholders together around a shared vision, and influencing outcomes in a complex environment.
You'll
thrive in this role if
you're
curious, commercially
minded
and passionate about continuous improvement
while
looking for better ways to engage members,




leverage
emerging technology and help your team grow.
HBF Benefits
Fully subsidised Gold Hospital Insurance Cover
Flexible working and Work from home options
3
additional
wellbeing
days off a year (on top of our standard 20 days annual and 10 days personal leave)
2 volunteering days per year
18 weeks paid parental leave
On site barista and
subsidised
drinks
Access to corporate discounts
across a range of gyms, retail, restaurants, and hotels
Next steps
To apply click the apply button attaching a copy of your resume for review. Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police
Clearance
and verification of working rights in Australia.
Inclusion and Accessibility
At HBF, we believe in the potential of every individual.
We're
committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger.
We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.
We want you to Be You, Be Bold, and feel supported every step of the way. If you
require
any adjustments or alternative formats during the recruitment process, please contact us at
******
.
To learn more about our commitments visit:
Community Initiatives | HBF Health Insurance

📌 Head Of Member Engagement (Product Owner) (Perth)
🏢 HBF
📍 Perth