Residential and Consumer Public Relations Manager
Job Description
About the role:
(12 months Parental Leave)
Do you enjoy taking ownership, pushing things forward and learning as you go—holding yourself to a high standard while staying open to feedback?
This is a role where
you'll
step into a fast-moving, newsroom-style environment, build your capability quickly and play a visible role in shaping how Domain shows up across Australia's media landscape.
You'll
be leading the planning and delivery of Residential and Consumer PR, playing a key role in positioning Domain as a trusted voice on property and housing issues.
Working at the
center
of a fast-moving, newsroom-style communications function, you will turn property data, consumer
insights
and brand priorities into compelling earned media opportunities.
You'll
partner closely with Research & Economics, Content, Product and Agent Marketing to ensure Domain's stories are
timely
,
relevant
and
hit the mark with media
.
A core part of the role is building strong media relationships across consumer,
lifestyle
and property coverage—
identifying
opportunities for ongoing segments,
partnerships
and repeat media engagement. You will
also play a key role in coordinating how and when stories come to market
This is a hands-on role suited to someone who is as comfortable generating story ideas as they are executing media outreach
bringing energy,
pace
and judgement to a highly visible part of the brand.
You'll
work on high-profile property stories, national media moments and data-led insights that shape the public conversation—giving you exposure and experience that accelerates your career
What does success look like?
Domain is consistently visible in consumer and property media, with strong share of voice driven by proactive, insight-led coverage
A steady pipeline of newsworthy stories is generated from property data, consumer
behaviour
and product activity—ensuring Domain leads, not follows, the news agenda
Strong, trusted relationships are
established
with key journalists, resulting in repeat engagement, regular
segments
and partnership opportunities
Property reports,
insights
and brand messaging are consistently translated into clear, compelling media narratives
Seamless coordination between
Marketing
, Content
, Social
and Research ensures stories land at the right time, through the right channels, with maximum reach
Media coverage reinforces Domain's position as a credible, trusted authority on the property market and
consumer housing issues
Media materials are easy to use,



visually engaging and tailored to different formats—supporting stronger pickup across broadcast,
digital
and social channels
Property data and insights are translated into multiple content formats (
e.g.
key charts, grabs, explainer angles), enabling faster and broader media coverage
AI and new tools are used effectively to improve speed,
efficiency
and quality of outputs without compromising accuracy or judgement
Value a team environment, building relationships across the business to give you context, fresh
ideas
and different perspectives on your work
Fearless responsibility of your work - this means rolling up your sleeves to nail key messages, write,
pitch
and liaise with the media and own the outcomes
Experience and Skills
Minimum of 8 years of professional experience in journalism, public relations or communications and advocacy
Degree qualified
Deep understanding of the modern media landscape and robust news judgment.
Established relationships with media, preferably reporters covering housing, real estate, consumer across networks and formats
Proven success in creative pitching and securing earned media coverage.
Experience working directly on messaging, interviews, quotes, and presentations.
Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
Excellent writing, editing, and verbal communication skills.
Comfortable using AI tools and modern content workflows to support media engagement, content
creation
and scaling output
Strong instinct for how stories
translate
across different media formats, including broadcast, digital and social
Ability to package insights into media-ready assets (
e.g.
clear data points, visuals, talking points, pre-prepared angles) that make it easy for journalists to cover
Understanding of how to
optimise
content for different audiences and platforms, not just traditional media outreach
Strong analytical mindset with the ability to translate data into compelling narratives.
Proficiency
with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn
Preferred experience with Meltwater media monitoring




Preferable experience focused on residential real estate, housing, rentals, or consumer marketplaces.
Why join us?
We're
the right size business for you to make a real impact, with a workplace culture where you can be you.
Perks
of the role include:
● Hybrid working
●
First-rate parental leave and wellbeing policies;
● Access to
Perkbox
, giving you discounts across healthcare, entertainment, food, utilities and more
● Continuous opportunities to leap, learn and grow.
Freshly renovated new offices with awesome end of trip facilities
We
don't
just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the
possibilities, and
turn them into
realities
.
That's
why we want you.
About Domain (part of the CoStar Group)
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain,
Allhomes
and Commercial Real Estate (CRE) platforms. In ****, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online
marketplaces
and 3D digital twin technology. We are dedicated to
digitising
the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Equity, Diversity & Inclusion
Domain is enthusiastically and unapologetically committed to fostering
an equitable
, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing
an equitable
recruitment process for people with
disability
. If you require adjustments during the
process
we're
here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity,
Diversity
and Inclusion team at
******
or leave a message on ************ and we will get back to you.
What's
next?
One of our
talent
partners will give your application a good look and give you a call if
it's
a good match, so apply now!
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

📌 Residential And Consumer Public Relations Manager (Sydney)
🏢 Domain
📍 Sydney