This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager - ABM/ABX based in Australia.
This is a high-impact strategic marketing role focused on building and scaling an AI-driven Account-Based Marketing and Experience (ABX) engine across the APJ region. You will be responsible for designing the full go-to-market framework from the ground up, shifting execution from static account lists to energetic, signal-led orchestration powered by real-time intent and predictive insights. Operating at the intersection of marketing, sales, and analytics, you will translate complex data signals into coordinated multi-channel campaigns that drive pipeline and revenue outcomes. This role blends strategy, hands-on execution, and AI-enabled marketing operations in a fast-evolving cybersecurity environment. You will collaborate closely with global and regional teams to align execution while shaping how modern ABX is delivered at scale. It is a role for a builder—someone who can define the system, implement it, and continuously evolve it based on performance and emerging AI capabilities.
Accountabilities
In this role, you will own the design, execution, and continuous evolution of the ABX framework for the APJ region, ensuring it is tightly aligned with revenue objectives and modern signal-driven marketing practices.
Design and implement the end-to-end ABX strategy including ICP refinement, account tiering, and buying group mapping
Build and operationalise 1:1, 1:few, and 1:many engagement models aligned to pipeline and sales priorities
Transition static targeting models into real-time, intent-driven orchestration using predictive signals and engagement data
Define buying group engagement strategies and multi-threaded outreach standards across account tiers
Develop and maintain ABX measurement frameworks focused on pipeline influence, account progression, and revenue impact
Partner with Sales, Demand Generation, Content, Analytics,



and Operations to align execution and feedback loops
Lead AI-augmented marketing operations, integrating automation, predictive analytics, and personalization workflows
Evaluate and implement AI and martech capabilities to improve targeting, content delivery, and campaign optimization
Oversee cross-functional alignment across regional and global teams to ensure consistent ABX execution
Lead special projects across events, analytics, data, and operational initiatives as needed
Requirements
The ideal candidate brings strong ABM/ABX leadership experience in B2B technology environments, with a proven ability to build frameworks rather than just execute campaigns. You are highly analytical, commercially minded, and comfortable operating in complex, matrixed global organizations.
7+ years of experience in B2B marketing with strong ABM/ABX leadership exposure
Proven track record of building and scaling ABM/ABX frameworks from scratch
Experience working in cybersecurity, SaaS, or enterprise technology environments is highly desirable
Strong understanding of ABX platforms such as 6sense, Demandbase, or equivalent tools
Deep analytical capability with confidence working across pipeline metrics, attribution, and revenue data
Experience with CRM and marketing automation platforms such as Salesforce, Marketo, or Eloqua
Hands-on experience applying AI tools within marketing workflows and GTM operations
Strong stakeholder management skills across sales, marketing, and global teams in matrix organizations
Excellent communication skills with the ability to tailor messaging for executive, technical, and commercial audiences
Operator mindset with the ability to execute, iterate,



and optimize quickly based on results
Familiarity with predictive intent data, account scoring, and AI-assisted campaign orchestration
Benefits
Competitive compensation aligned with senior strategic marketing roles
Remote-first working model with flexibility across locations
Opportunity to shape a regional ABX strategy from the ground up
Exposure to advanced AI-driven marketing and go-to-market transformation
Strong career development within a global, high-growth cybersecurity environment
Collaborative culture with close alignment between marketing, sales, and product teams
Access to up-to-date martech and AI tools to drive innovation in daily work
Inclusive and diverse international team environment
How Jobgether works:
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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📌 Senior Marketing Manager- Abm/Abx (Australia)
🏢 Jobgether
📍 Australia