Our vision is to be our customers' most trusted LED lighting brand — and trust sits at the centre of everything we do.
Designing and manufacturing products under the ROBUS brand, LED Group was established in Dublin, Ireland, in **** and now employs over 280 people globally.
We operate across Australia, New Zealand, South Africa, the UK and Ireland, supplying high-quality commercial, residential and retail lighting solutions to wholesalers and contractors.
LED Group combines strong values with a performance-driven commercial culture.
We think long-term, invest in people, and operate with the professionalism and ambition of a global brand.
Our people are empowered to take ownership, build relationships, and drive growth — creating real career opportunities, not just roles.
About the Role
Covering Northern NSW, including Newcastle, Hunter, Central Coast, North-West and the Mid-North Coast, this is an exciting opportunity for a driven Area Sales Manager to join LED Group's NSW team.
This is a field-based B2B sales role focused on territory growth, market development, and long-term relationship building.
Operating through a dual-market approach, the role builds strong partnerships with electrical wholesalers while also actively engaging electrical contractors and end users to generate demand and drive pull-through sales via the wholesale channel.
You will take ownership of your territory, develop key relationships, grow market presence, and build sustainable revenue through a consultative, professional sales approach.
Key Responsibilities
Proactive account and territory management
Develop and expand relationships with wholesalers, contractors and end users
Build market presence and brand visibility in the territory




Drive revenue growth through relationship-led selling
Manage the sales pipeline from lead generation through to order placement
Identify growth opportunities within existing and new accounts
Respond to quotations and enquiries in a timely and professional manner
Support product development and market feedback initiatives
Meet and exceed sales targets and KPIs
Skills & Experience
Proven experience in B2B sales, account management or business development
Strong field sales capability and relationship-building skills
Experience in trade, wholesale, distribution, contractor or channel-based sales environments
Strong commercial acumen and territory planning skills
Excellent organisation, communication and presentation skills
Self-motivated, disciplined, and results-focused
Professional, reliable and team-oriented approach
Current driver's licence with a clean record
About You
While experience in the lighting industry or selling into the electrical wholesale channel is highly regarded, it is not essential.
We are equally interested in high-performing B2B sales professionals with backgrounds in:
Field-based sales roles
Distributor, wholesale, or channel sales models
Trade-focused industries
Contractor-focused selling environments
Construction or technical product sales
Route-to-market sales structures (selling through intermediaries while engaging end users)
This role suits someone who is commercially driven, motivated by growth, and excited by building a territory, not just managing accounts.
What's On Offer
Opportunity to join a growing global organisation
Competitive salary package and outstanding bonus structure
Career development and long-term progression opportunities
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📌 Area Sales Manager - Northern Nsw (New South Wales)
🏢 LED Group Robus
📍 New South Wales