Fulcrum Resources partners with a major Australian cultural institution to lead audience marketing on site and online. You will own always-on marketing, from segmentation to retention, spanning acquisition, growth and loyalty, including an existing membership base and the measurement to prove what works.
With a small team, you set the direction and drive delivery. This role blends strategic thinking with hands-on execution across digital and traditional channels, uses research to shape targeting
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📌 Audience Lifecycle Marketing Lead Canberra (Australia)
🏢 Fulcrum Resources
📍 Australia
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