Location of workplace
Tweed Heads office
Role
Full Time / 8.00am - 4.30pm
Reports to
Digital Marketing Manager
About the role
The Social & Paid Media Lead is responsible for driving Ela & Earth's organic and paid social presence.
This role blends hands-on strategic and creative planning with the execution of paid Meta advertising.
The role also works closely with our Social Media + Creative Assistant and our Influencer + Affiliate Coordinator to provide direction on content needs.
This role is both creative and performance-driven, playing a key part in brand growth, customer acquisition, and revenue.
Required skills and experience
· 2 + years of experience in social media and content creation
· 1 + year of experience in Meta ads
· Robust understanding of Instagram, TikTok and emerging social platforms
· Experience creating high-performing organic and paid social content
· Working knowledge of Meta Ads Manager and paid social fundamentals
· Strong creative eye with an understanding of brand storytelling
· Ability to think strategically while remaining hands-on
· Highly organised with strong project and time management skills
· Confidence leading and mentoring team members
· Analytical mindset with the ability to interpret performance data
· Experience working cross-functionally with marketing and e-commerce teams
· Must be an Australian resident
What this role involves
Social Media & Content
· Work closely alongside our Social Media + Creative Assistant to oversee and strategise our organic social content across Instagram, TikTok and other relevant platforms




· Provide strategic oversight of the social content calendar, ensuring it aligns with launches, promotions and key brand moments
· Lead content ideation, trend tracking, hooks and storytelling to drive engagement and growth
· Ensure all content aligns with brand tone, visual identity and commercial objectives
· Work closely with internal teams to capture product, lifestyle and behind-the-scenes content
Paid Social (Meta Ads)
· Own the day-to-day setup and execution of Meta ad campaigns, and assist with paid ads strategy (with ongoing learning and support provided)
· Create, test and iterate ad creatives, audiences and messaging
· Monitor performance and contribute to optimisation and testing discussions
· Collaborate with management to continue building paid media capability
· Support paid campaign execution for launches, promotions and evergreen activity
· Work alongside the Influencer & Affiliate Coordinator to provide clear direction on content needs, briefs and campaign priorities
· Collaborate closely to maximise UGC output, reach and efficiency
· Contribute to social and paid media strategy aligned with broader marketing goals
· Track and report on key metrics, including engagement, growth and content performance
· Identify opportunities to improve efficiency, output and overall results
Success looks like
· Strong, consistent and on-brand social content output
· Growth in engagement, reach and community
· Improved quality and performance of paid social creatives
· Smooth collaboration between social, paid and influencer functions
· A supported and well-directed Influencer & Affiliate Coordinator
#J-*****-Ljbffr

📌 Social & Paid Media Lead (Gold Coast)
🏢 Ela & Earth
📍 Gold Coast