Assistant Brand & Marketing Manager (FMCG)
The Country Chef Bakery Co – Bells Creek QLD
The Country Chef Bakery Co. is seeking an experiencedFMCG Assistant Brand& MarketingManagerto join our team in our Bells Creek facility on theSunshine Coast - Queensland Australia.
Country Chef's recipe for success has transformed us from a small family run start-up in the ****'s, to one of Australia's leading bakery businesses with partnerships that include Australia's major retailers.
As we move into a new and exciting stage in the Country Chef story there's one ingredient we cannot do without ... our fantastic people!
The Country Chef Bakery Co. is seeking an experiencedFMCG Assistant Brand& MarketingManagerto join our team in our Bells Creek facility on theSunshine Coast - Queensland Australia.
Country Chef's recipe for success has transformed us from a small family run start-up in the ****'s, to one of Australia's leading bakery businesses with partnerships that include Australia's major retailers.
As we move into a new and exciting stage in the Country Chef story there's one ingredient we cannot do without ... our fantastic people!
The Chance
We're looking for an ambitious and commercially mindedFMCG Assistant Brand & Marketing Managerto join our Marketing team and help drive the continued growth of our brands across Australia.
This is a hands-on role in a fast-moving FMCG business where no two days are the same.
One day you might be developing a campaign or supporting a new product launch, the next analysing market trends, working with Sales on a customer activation or coordinating packaging and promotional activity.
Reporting to the Head of Marketing, you'll have the opportunity to work across the full breadth of FMCG brand and marketing — including brand strategy, campaign execution, trade marketing, innovation, product launches, packaging, consumer insights and customer experience.
About the Role
This isn't your average marketing role.
You'll be a key member of our Marketing team, working collaboratively across Marketing, Sales, Operations and Customer Service, as well as with external agencies, suppliers and customers.




You'll help turn ideas into action and play an important role in growing our brands and strengthening our position in the market.
What you'll be doing
Supporting the development and execution of integrated brand and marketing campaigns across multiple consumer touchpoints
Coordinating trade marketing initiatives, customer activations and promotional activity
Supporting new product development and product launch projects from concept through to execution
Managing packaging, promotional materials and other marketing assets
Supporting at trade events and customer experience initiatives
Monitoring market, category, consumer and competitor trends and translating insights into opportunities
Working closely with Sales to develop and execute customer and retailer initiatives
Coordinating external agencies, suppliers and other marketing partners
Managing project timelines, deliverables and approvals to ensure initiatives are delivered on time and to a high standard
Supporting the Head of Marketing with broader brand planning and marketing activities
Identifying opportunities to improve how we bring our brands to life
Rolling up your sleeves and getting involved wherever needed!
About You
You're an experiencedFMCG marketerwho understands that great marketing is about more than just great ideas — it's about understanding the consumer, delivering commercially and getting things done.
You're proactive, commercially minded and curious, with the confidence to take ownership of projects while working collaboratively across the business.
You'll bring:
A minimum of 3 years' experience in an FMCG marketing or brand role — this is essential
A tertiary qualification inMarketing, Business, Communications or a related discipline




Experience supporting or managing FMCG brands, campaigns, product launches and/or trade marketing initiatives
Strong project management skills and the ability to manage multiple priorities simultaneously
A strong commercial mindset and genuine interest in consumer, market and category trends
Excellent written and verbal communication skills
Strong attention to detail and a high level of organisation
Confidence working with a broad range of internal and external stakeholders
Experience working with agencies, suppliers and/or retail customers
The ability to work autonomously while also being a collaborative team player
A positive, energetic and solutions-focused approach
A willingness toroll up your sleeves and get involved
A genuine passion for brands, consumers and FMCG
Why join us?
We're a growing Australian FMCG business with big ambitions.
You'll have the opportunity to work closely with experienced leaders, take ownership of meaningful projects and see your work come to life in market.
We're looking for someone who wants to make an impact — someone who brings ideas, challenges the status quo, gets things done and wants to grow alongside the business.
At The Country Chef Bakery Co., your contribution will be visible.
You'll have the opportunity to work across a broad range of marketing activities, develop your commercial capability and build on your FMCG career.
If you're ready for your next challenge and want to be part of a growing Australian food business where no two days are the same, we'd love to hear from you.
Why Join Us
Take home up to two items of product a day, on us!
Employee Assistance Program (EAP)
Onsite parking
Great organisational culture and supportive team environment
Flexible working hours
County Chef is committed to creating a diverse environment and is proud to be an equal opportunity employer.
County Chef will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.
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📌 Assistant Brand & Marketing Manager (Fmcg) (Melbourne)
🏢 The Country Chef Bakery
📍 Melbourne