ABOUT US

Purpose: To lead, promote, unite, develop and regulate football

Vision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every level

Mission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future - to transform every football dream into reality

To achieve the above, we live by our company values which are:

Welcome: Open doors, open minds, open hearts – and respect

Ready: Always ready, Always ahead

Connect: Together, united

Excel: Our best, every day in every way

Protect: Guarding the game, Securing the future

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many perks of joining our team:

Flexible work arrangements

Birthday Leave

Study Leave

Wellbeing & Lifestyle leave

Paid Parental leave in addition to statutory government offering

Volunteer leave

Employee Assistance Program (EAP)

Partner discounts

Workplace Banking Program

Social Activities such as 5-a-side futsal

BACKGROUND AND PURPOSE OF THE ROLE

The Digital Content Producer is responsible for creating engaging, social-first content across Football Australia's national teams, competitions and corporate brands.

Working within the Digital Content team, this role produces video, written and digital content that grows audiences, drives engagement and strengthens fan connection. The role also supports live event and match-day coverage, website content and EDM communications, helping bring the stories of Australian football to life.





ROLE RESPONSIBILITIES

Key responsibilities include:

Create and publish engaging content across Football Australia's digital channels, driving audience growth and engagement

Produce video, photography and written content that strengthens fan connection with Football Australia's brands, competitions and national teams

Deliver live and match-day social media coverage to enhance fan experience and reach

Write and publish website articles, features and editorial content that increase website traffic and engagement

Create and distribute EDM campaigns that support audience growth, retention and conversion

Monitor content performance, audience trends and platform developments to continually optimise results

Collaborate with internal stakeholders to deliver integrated campaigns and storytelling opportunities aligned with Football Australia's strategic objectives

KNOWLEDGE, SKILLS & EXPERIENCE

Experience in social media, digital content production or sports media

Strong content creation, storytelling and copywriting skills

Video production and editing experience, including Adobe Creative Suite

Understanding of social media platforms, audience engagement and digital trends

Experience producing website and email marketing content

Ability to work in a fast-paced environment and manage multiple priorities

Knowledge of football or the Australian sporting landscape is highly regarded

Relevant qualification in Marketing, Communications, Media, Journalism or a related field

Experience in sport, media, entertainment or major events is desirable

📌 Digital Content Producer (Sydney)
🏢 Football Australia
📍 Sydney