Job Description
We're not looking for someone who simply schedules social posts.
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We're looking for someone who's excited by creating beautiful content, launching new products, building engaged communities and helping grow two exciting Australian eCommerce brands.
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Every week is different. One day you'll be filming behind-the-scenes content, the next you'll be launching a new collection, updating Shopify, writing EDMs or helping bring a campaign to life.
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If you're creative, organised and love seeing your work directly impact sales, we'd love to hear from you.
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About Us
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We're the brands behind two growing Australian labels:
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Deer Ruby — Beautifully designed personalised bags and lifestyle accessories with a focus on thoughtful design and timeless style.
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Heelalujah — Australia's cheekiest heel-care brand, helping thousands of customers transform their feet every month.
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This isn't a corporate marketing role. I'm the founder of both brands, and I move quickly, wear a lot of hats and love trying new ideas. You'll be working directly with me day to day, not slotting into a big marketing department so if you're someone who enjoys variety, taking ownership and seeing your work come to life fast, you'll fit right in.
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What You'll Be Doing
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Content Creation
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This is a content-first role. You'll help create engaging content across both brands, including:
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Filming and editing short-form videos for Instagram, TikTok and Meta Ads
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Creating product launches, behind-the-scenes content and lifestyle imagery
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Assisting with photography and photo editing
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Repurposing content into multiple formats and scheduling it across Instagram, Facebook,



TikTok and Pinterest
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Writing captions and copy that reflect each brand's unique personality
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Organising and maintaining our growing content library
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Marketing Campaigns
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Working alongside me, you'll:
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Assist with campaign planning and execution
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Support weekly product launches
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Help create and schedule EDM campaigns
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Prepare creative assets for Meta advertising
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Monitor campaign and social performance and bring ideas for improvement
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Help plan monthly content calendars and keep an eye on emerging trends
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Shopify & Website
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Maintain product information and Shopify metafields
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Keep website content accurate and up to date
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Assist with merchandising collections and launches
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Meta Ads
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Community Management
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Help build genuine relationships with our customers by:
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Responding to comments and direct messages
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Engaging with our online communities
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Monitoring conversations across social platforms
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Escalating customer enquiries when needed
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Helping maintain a positive, welcoming brand presence
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About You
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You'll probably have 1–3 years' experience in marketing, social media or content creation and love working in a rapid-moving environment.
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You'll be someone who:
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Has an eye for beautiful content and design
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Loves Instagram, TikTok and digital marketing
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Is organised and thrives juggling multiple projects
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Enjoys turning ideas into content
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Writes confidently and communicates well
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Pays attention to the little details
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Is proactive and enjoys solving problems
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Wants to continue learning and growing
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📌 Marketing & Content Coordinator (Ecommerce) (New South Wales)
🏢 Deer Ruby
📍 New South Wales