A rapidly growing Australian fabrication and manufacturing company supplying the facade, signage, construction & trade industries nationwide.
We specialise in the design, fabrication, manufacture of:
Aluminium fabrication and custom fabricated parts
Laser cutting, CNC router cutting, CNC press & plate folding
Spray painting, finishing, powder coating & industrial painting
Signage and architectural signage
Fabricated and illuminated letters
LED signage systems
Router-cut signage and panels
Acrylic fabrication
In addition to signage and façade fabrication, TRADEFORM supports construction and trade companies with fabricated components, panels, structures & custom manufacturing solutions at competitive trade rates.
Our customers include sign companies, project managers, shopfitters, retail builders, construction contractors & trade service providers across Australia.
With strong demand for locally manufactured fabrication and an expanding national customer base, TRADEFORM is seeking an experienced
Business Development Manager / Trade Sales Representative
to develop new customers, grow existing accounts & establish long-term national trade relationships.
This role is ideal for someone currently working within the
façade, signage, fabrication, construction supply, building products, manufacturing industries
who understands how projects move from
design and quoting through to fabrication, production & delivery.
The Opportunity
This is an opportunity to play a key role in the continued growth of TRADEFORM.
You will be responsible for developing new business opportunities across the
façade, signage, construction, infrastructure and trade sectors
, while building strong customer relationships and identifying opportunities where TRADEFORM can provide a manufacturing solution.
This is a
commercially focused, relationship-driven role with a strong design and manufacturing component.
You will need to understand a customer's requirements, identify the appropriate fabrication solution, develop a design concept where required, prepare and present pricing, and work with the customer through to project delivery.
We are looking for someone who can
identify opportunities rather than simply respond to enquiries
— someone who understands the industry, understands manufacturing and knows how to turn relationships into long-term commercial partnerships.
Key Responsibilities
Generate new business opportunities across signage, construction, infrastructure and trade sectors
Develop and maintain strong relationships with sign companies, builders, shopfitters,



project managers and construction companies
Identify new national accounts and develop long-term commercial relationships
Quote and present pricing to clients, including design concepts where required
Understand customer requirements and translate them into practical manufacturing solutions
Promote TRADEFORM's fabrication and manufacturing capabilities
Work with clients on projects requiring custom fabrication and manufacturing
Follow projects from initial enquiry and concept through to quotation, production and delivery
Identify opportunities across:
Fabricated signage and general fabrication
Fabricated and illuminated letters
Aluminium and acrylic fabrication
Router-cut signage and panels
LED signage systems
CNC and custom manufacturing
General fabrication for construction and trade industries
3D printing and emerging manufacturing solutions
Maintain regular contact with existing customers and identify additional opportunities
Develop and manage a strong sales pipeline
Meet agreed
sales, activity and business development KPIs
Provide regular sales activity, pipeline and forecasting reports
Represent TRADEFORM professionally at customer meetings, industry events and site visits
Travel nationally on an occasional basis to develop and maintain key customer relationships
What We're Looking For
We are looking for someone who
understands the industry
and can confidently speak with customers about
design, fabrication, manufacturing, pricing and project delivery.
The ideal candidate will have:
Minimum
3–5 years' experience
in sales, project sales or business development
Industry experience in
signage, fabrication, construction supply, manufacturing or building products is required
Solid understanding of how projects move from
design through to fabrication and installation
Existing relationships within the signage, construction, shopfitting or building industries will be highly regarded
Strong commercial awareness and understanding of project pricing
Ability to read and understand drawings and project requirements
Ability to identify fabrication opportunities and develop practical solutions
Strong communication, presentation and negotiation skills




Proven ability to generate new business rather than relying solely on existing accounts
KPI-driven, commercially minded and results-focused
Strong customer focus and ability to build lasting relationships
Self-motivated, organised and proactive
Professional approach to customer relationships
Ability to work independently while working closely with the TRADEFORM production and estimating teams
You will be a strong fit if you:
Already understand the
signage, fabrication or construction industry
Have an existing network of industry contacts
Enjoy finding and creating new business opportunities
Understand manufacturing processes and project requirements
Can confidently discuss
design, fabrication, pricing and commercial outcomes
with customers
Can identify where a customer's requirements can be converted into a practical manufacturing solution
Are comfortable developing relationships from an initial cold contact through to a long-term account
Are motivated by
KPIs, growth and commercial results
Take genuine pride in delivering a high level of customer service
Want to be part of a
growing Australian manufacturing business
Why Join TRADEFORM
Strong Industry Demand
Growing demand for locally manufactured signage, façade and fabrication services is creating significant opportunities for TRADEFORM and our customers.
Australian Manufacturing
Products are fabricated locally using skilled trades, modern manufacturing capabilities and strict quality control.
Trade-Focused Business
TRADEFORM supplies fabrication directly to industry at competitive trade rates, supporting signage companies, builders, contractors and trade service providers.
Fast Turnaround
Typical production is targeted within
2–3 weeks
for most projects, depending on scope and project requirements.
National Customer Base
Develop relationships with customers across Australia and help establish TRADEFORM as a leading national trade fabrication partner.
Join a growing Australian fabrication business with significant opportunities to develop new markets, customers and national accounts.
Travel
The role includes occasional interstate travel, generally on a quarterly basis, to meet key customers and develop new business opportunities.
Earning Potential
Competitive base salary plus commission, with
OTE of $100K+
, depending on experience, performance and opportunity.
Equity Opportunity
Potential for stakeholder participation or performance-based equity may be available for the right person as the business continues to grow.
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📌 Business Development - Signage (New South Wales)
🏢 Tradeform
📍 New South Wales