Job Description
Salary: $120,000 – $150,000 + Super (dependent on experience)
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We Offer
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$120,000 – $150,000 salary package based on seniority and experience
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Clear systems, expectations, and accountability
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Direct access to senior leadership
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Career progression as the agency scales
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A high-performance team that values quality and results
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Regular team events and a strong internal culture
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About Us
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At DNM Digital, we are a performance-driven digital agency focused on SEO, content, and digital growth. We work with ambitious brands across Australia and internationally who care about measurable results, not vanity metrics.
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We operate with accountability, clarity, and high standards. As we continue to scale, we are looking for a Head of SEO to lead the SEO team and ensure delivery quality, reporting standards, and performance remain strong across the agency.
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This is a player-coach role suited to someone who still enjoys the craft of SEO but is ready to take broader ownership of strategy, delivery standards, and team development. You will initially lead a small internal team while working with external support resources, with the opportunity to shape how the SEO department evolves as the agency scales.
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What You'll Be Doing
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Lead an SEO team of 5 including senior specialists, and offshore VAs
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Run regular WIPs to manage workflow, priorities, and deadlines
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Conduct one-on-ones to support development, accountability, and performance
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Act as the escalation point for delivery, performance, and client issues
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Performance & Standards
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Review team KPIs and provide clear, actionable feedback
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Ensure all reporting meets DNM reporting standards
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Ensure monthly reporting, link briefs,



and content orders are completed on time
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Own performance risk reporting, ensuring risks are clearly identified and mitigation plans are documented
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Maintain high delivery standards as the team scales
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Client Ownership
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Personally manage a small portfolio of enterprise-level SEO clients
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Oversee strategy, communication, and performance on those accounts
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Ensure work aligns with commercial objectives, not just SEO deliverables
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Commercial & Growth
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Support the accounts team with SEO upsells, retention conversations, and quarterly business reviews
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Assist the business development team in closing key SEO accounts when needed
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Contribute to SEO service pricing to ensure we remain competitive without undervaluing delivery
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Communication & Stakeholder Management
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Manage communication upwards to senior leadership
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Translate priorities and strategy clearly down to the team
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Work closely with the accounts and business development teams on retention, upsells, and new business pitches
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Provide visibility on performance, risks, and opportunities
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What We're Looking For
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5+ years of SEO experience within an agency environment
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2+ years of team management experience, including hiring and performance coaching
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Proven ability to lead people, not just campaigns
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Comfortable owning performance, delivery quality,



and outcomes
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Excellent communicator who can confidently manage both senior stakeholders and junior team members
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Highly organised and process-driven
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Confident reviewing work, giving feedback, and holding people accountable
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Experience working with KPIs, reporting frameworks, and enterprise-level clients
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Proficient with core SEO tools including Google Search Console, GA4, SEMrush or Ahrefs
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Strong technical SEO knowledge — crawlability, indexation, site architecture, and Core Web Vitals
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Up to date with modern search trends including AI-driven search behaviour and entity-based SEO
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SEO expertise matters, but judgement, leadership, and standards matter more in this role.
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Key Targets
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Success in this role is measured against the following:
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Client churn rate 3.33
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Why This Role Is Different
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This is a genuinely high-impact leadership role within a rapidly growing independent agency where SEO is at the core of the business.
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SEO drives a significant portion of our revenue, making this a critical hire with real ownership and influence across the agency. You will work closely with senior leadership to ensure SEO continues to scale as a core growth channel for our clients and the business.
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We're looking for someone who is:
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Technically sharp and comfortable being hands-on when needed
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Strong across technical SEO, AI, in office optimisation, and commercial strategy
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Confident mentoring and developing SEOs
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Comfortable working directly with leadership to evolve the SEO function
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Thinking beyond outdated SEO playbooks and focused on modern search, entities, and AI-driven search behaviour
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📌 Head Of Seo (New South Wales)
🏢 DNM Digital
📍 New South Wales