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Shape the future of adviser and employer engagement
Drive growth across a leading retirement business
Permanent full-time position, based in Sydney
The opportunity to join our team
This is an exciting prospect to lead the marketing strategy for one of Australia's largest workplace and retirement businesses.
As Head of Employer and Adviser Marketing, you'll shape how we engage with advisers, employers and key industry partners, driving growth, retention and long-term customer value.
Working closely with senior leaders across Distribution, Product, Advice and Service teams, you'll develop innovative marketing strategies that strengthen relationships, enhance our market position and deliver measurable commercial outcomes.
Leading a high-performing team, you'll play a pivotal role in influencing business strategy, championing customer-centric thinking and helping more Australians achieve better retirement outcomes.
Key Responsibilities:
Lead the adviser and employer marketing strategy to drive growth, retention and advocacy outcomes
Act as a strategic marketing partner to senior business leaders, providing insights and commercial guidance
Develop adviser engagement, thought leadership and communication programs that strengthen relationships and trust
Shape employer acquisition strategies, value propositions and go-to-market plans across key market segments
Build relationships with tender consultants and industry influencers to support growth and market positioning
Deliver engagement strategies that improve employer retention, advocacy and customer experience outcomes
Partner with member marketing teams to deliver integrated B2B2C campaigns that drive member growth and engagement
Lead employer onboarding and transition programs that support seamless customer experiences
Establish performance measures and reporting frameworks to track marketing effectiveness and commercial impact




Lead, coach and develop a high-performing marketing team while fostering innovation and continuous improvement
Manage marketing budgets and investment priorities to maximise return on investment and business outcomes
Ensure all marketing activity aligns with regulatory, governance and risk management requirements
What you will bring:
Extensive experience leading marketing functions within financial services, wealth, superannuation or advice
Proven success developing strategies that drive growth, retention and commercial performance
Strong understanding of adviser, employer, superannuation and retirement markets
Exceptional commercial acumen with the ability to translate business objectives into marketing outcomes
Expertise in segmentation, proposition development, campaign strategy and customer engagement
A data-driven approach with experience using insights and analytics to inform decision-making
Strong leadership capability with a track record of building and developing high-performing teams
Experience leading change and driving transformation in complex environments
Outstanding stakeholder management skills, with the ability to influence at executive level
Strong understanding of marketing governance, risk, compliance and regulatory obligations
Excellent communication and presentation skills, with the ability to engage diverse audiences
A collaborative and customer-focused mindset, with a passion for innovation and continuous improvement
Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team.
If you need assistance or an adjustment during the application process, please reach out and let us know.
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📌 Head Of Employer And Adviser Marketing (Sydney)
🏢 IOOF Holdings
📍 Sydney