Pickering Automotive Group - Southport QLD

Pickering Automotive Group is seeking a dynamic, driven and experienced Sales Manager to lead our flagship GWM dealership in Southport.

Southport GWM is one of the top 10 GWM dealerships in Australia and represents a major part of our group's continued growth. This is a significant leadership opportunity for someone who understands high-volume automotive retail and can take an already successful dealership to the next level.

GWM Sales Manager - Flagship Southport Dealership

About Pickering Automotive Group

Pickering Automotive Group is a family-owned automotive group that has operated for more than 40 years across the Gold Coast and Northern New South Wales.

The group represents multiple automotive brands and operates across new and used vehicle sales, finance and insurance, servicing and parts. Across our dealerships, we sell approximately 300-400 vehicles per month.

We have built our reputation through strong customer relationships, long-term manufacturer partnerships and a commitment to continually improving our people and operations.

The Opportunity

As GWM Sales Manager, you will take responsibility for every aspect of the sales department, including people, leads, customers, deals, stock, gross profit, finance performance and manufacturer targets.

This is not an office-based management position. We want a highly visible, hands-on leader who spends their time on the showroom floor, working alongside the sales team, speaking with customers, helping close deals and ensuring every opportunity is followed through.





The successful candidate will know exactly what is happening across the department at all times. You will set the pace, create energy and accountability, and make sure the team remains focused on delivering results every day.

Key Responsibilities

- Lead, coach and develop the GWM sales team from the showroom floor
- Remain actively involved with customers, negotiations and closing deals
- Drive new and demonstrator vehicle sales
- Maintain complete oversight of leads, appointments, follow-ups and conversion performance
- Ensure every sales opportunity is properly worked and followed through
- Achieve monthly volume, gross profit, finance and customer satisfaction targets
- Create a positive, energetic and accountable sales culture
- Conduct daily sales meetings and maintain urgency throughout the department
- Work closely with the Business Managers to maximise finance and insurance results
- Manage stock levels, ageing vehicles, pricing and demonstrator performance
- Ensure the showroom, vehicle displays and sales presentation remain at a consistently high standard
- Develop strategies to generate current business and reactivate older leads
- Maintain strong relationships with GWM and achieve manufacturer standards




- Deliver an outstanding customer experience and strong CSI results
- Report directly to group management on performance, forecasts and opportunities

About You

- Agile, energetic and commercially focused
- An experienced automotive Sales Manager or Assistant Sales Manager ready to step up
- A visible, hands-on leader who leads from the front
- More comfortable on the showroom floor than sitting behind a desk
- Confident managing every part of a high-volume sales department
- Strong in team leadership, coaching and performance management
- Experienced in lead management and improving enquiry conversion
- Skilled in negotiating, structuring and closing deals
- Focused on sales volume, gross profit and total dealership profitability
- Highly organised and able to maintain oversight of multiple priorities
- Passionate about building a winning culture and developing their team

What We Offer

- Leadership of a flagship, top 10 Australian GWM dealership
- A competitive remuneration package with strong performance incentives
- Significant volume and future growth potential
- Support from experienced group management
- The opportunity to build and lead a high-performing sales team
- Career development within a large, established multi-franchise automotive group
- A prominent Southport location in the heart of the Gold Coast automotive precinct

This role would suit an ambitious automotive professional who knows how to create momentum, develop people and consistently deliver strong results.

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📌 GWM Sales Manager (Gold Coast)
🏢 Pickering Automotive Group
📍 Gold Coast