This 12-month fixed-term opportunity offers the chance be a part of an exciting digital experience transformation project.
As Digital Copywriter, you will lead the creation and optimisation of member-focused digital content and influence cross-functional teams across Marketing, Digital, Product and Project functions as part of a major website transformation initiative.
At RACQ, we?re valuable people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

About the role

Join a major digital transformation project and play a key role in shaping RACQ's online customer experience. As our Digital Copywriter, you'll create engaging, member-focused content that drives conversion, enhances usability and ensures consistency across RACQ's digital platforms.

- Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
- Partner with project, product, marketing and digital teams to translate business objectives into clear, effective web content.
- Lead content audits and stakeholder workshops to improve content quality, consistency and performance.
- Champion RACQ's tone of voice, content governance framework and digital content standards across the business.
- Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

About you

We are seeking a candidate who is a confident writer, strong collaborator and natural problem-solver. You will be comfortable working with stakeholders across RACQ, using insight and best-practice digital content principles to produce copy that is clear, accessible, accurate and member focused.



This is an excellent opportunity to apply your digital writing expertise in a collaborative team environment and contribute to meaningful improvements across RACQ?s digital channels.

- Degree in Communications, Marketing, Design, Journalism or a similar tertiary qualification, or equivalent experience deemed suitable.
- 3?5 years? relevant experience in digital content, communications, marketing, journalism or similar.
- Excellent written communication skills, with the ability to write engaging copy with accurate spelling and grammar.
- Experience writing varied corporate content to brand guidelines and member segments, including emotionally engaging content.
- Knowledge of effective communication and interaction principles for electronic media, including web constraints and interactive writing.
- Good understanding of SEO, AEO/GEO, web usability, content strategy and content conversion goals.
- Strong organisational skills and the ability to work independently and as part of a small team.
- Advanced interpersonal skills to build stakeholder relationships across management levels and resolve issues effectively.
- Experience working in a corporate, agile or consulting environment is desirable.
- Experience with personalised content and content management using Adobe Experience Manager or a similar enterprise CMS is desirable.

Why join RACQ?

RACQ is here to drive a better future for all Queenslanders.



With more than 1.7 million members, we?re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We?re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you?ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ

Why you?ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

- Free RACQ roadside assistance from day one
Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
- Exclusive employee discounts
Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
- Wellbeing that goes beyond the basics
Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
- Flexibility that works for real life
Our weFLEX approach supports balance, performance and collaboration?whether you?re working from home, the office, or a mix of both.

Explore all our employee benefits at

Adjustments & Support

We?re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to *******@racq.com.au for a confidential and supportive conversation or visit

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📌 Digital Copywriter (Brisbane City)
🏢 Racq
📍 Brisbane City