Creative Strategist- Paid Social | Mid-Senior | eCommerce/Retailer | Full-Time |

Own the creative strategy that drives sales conversions / revenue. Bridge the gap between paid social media and content creation. Turn social data into compelling, high-performing creative ad concepts. Think of ensuring script conversion-focused video ads, identify winning ad patterns and hooks across Meta and TikTok. You will lead the creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping in mind the brand's unique tone. You must understanding the commercial side of creative.

- Drive lower-funnel performance and purchase intent
- You understand how demand is captured and created. You know how to manufacture intent through paid social and convert it efficiently
- You interpret campaign data and transform it into scripts, hooks and briefs that drive purchase intent.
- You spot patterns early- you know when a hook is winning, when fatigue is creeping in, and when to pivot before the budget is wasted.
- You lead creative experimentation with velocity and structure, always pushing for scalable concepts.
- You are the conduit between media buying, creators, design, motion and post-production, ensuring performance learnings directly inform execution.
- IDEAL if you have video editing capability to rapidly test and iterate creative and potentially produce your own lo-fi content.

About the Company

This eCommerce retailer has a strong brand presence and passion to drive high-converting video ads with a data driven approach. With a cooperative team culture and a strong focus on results, this is an opportunity to make a real impact.

About the Role

The Creative Strategist- Paid Social turns performance insights into scalable creative that drives revenue.

You will translate paid social data into insightful creative direction,



script conversion-focused video ads, identify winning ad patterns and hooks, and scale top-performing concepts across Meta and TikTok for all their markets.

You will optimise performance based on real-time insights, and ideally bring video editing capability to rapidly test and iterate creative, and potentially produce your own low-fi content. The focus is lower-funnel performance, building ads that sell, scaling what works, and iterating quickly to maximise efficient customer acquisition.

You will lead creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping our brand’s unique tone.

- Develop performance-led creative briefs and structured testing roadmaps across paid social channels to drive measurable growth.
- Translate performance data, platform trends, and consumer behaviour into scalable creative briefs that unlock winning concepts.
- Ideate and script converting video ads, crafting strong angles, hooks, and messaging frameworks designed to improve ROAS.
- Manage end to end paid social strategy from creative ideation to campaign optimisations in order to drive growth.
- Provide strategic direction across low-fi content, creator-led campaigns, influencer partnerships, and UGC to maximise commercial impact.
- Produce and work with creators to film short-form content, that is diversosfied, authentic and commercially effective
- Build and manage performance-driven shot lists and low-fi shoots to efficiently bring scripts to life.




- Direct and coach creators, talent, and internal teams during production to ensure content aligns with strategic objectives.
- Capture high-utility footage, including multiple hooks, variations, cutaways, product detail shots, reactions, and lifestyle moments, to support structured creative testing.
- Monitor platform evolution, competitor activity, and cultural trends, applying insights quickly to maintain a competitive edge.
- Explore and integrate AI tools to enhance creative outputs, ideas and workflow efficiency.

Skills & Experience

- At least 4 years of experience in creative strategy, paid social strategy or performance marketing (agency or in-house- working with eCommerce / DTC brands )
- Strong understanding of Meta Optimisation (please note you don't need to be in the tool)
- Proven ability to translate data into creative frameworks, briefs and structured testing roadmaps
- Strong understanding of interpreting paid social data across platforms (Meta, TikTok)
- Background in video production, content creation OR creative direction (with ability to edit videos)
- Experience working with creators, UGC, influencer or partnership ads
- Strong stakeholder management and communication skills
- Curiosity for AI tools and project management improvement
- Strong understanding of lower-funnel conversion tactics (leveraging to optimise creative output, efficiency, volume)
- Experience staying abreast of platform trends, emerging ad formats / trends.
- Research proficient- skilled in translating cultural, consumer and performance data into creative strategy
- Additional bonus skills: act as a hands-on content creator: producing, filming and editing content independently using an iPhone and CapCut.

To be considered for this role you must have full working rights in Australia!

#J-18808-Ljbffr

📌 Creative Strategist- Paid Social (Melbourne)
🏢 Create Careers
📍 Melbourne