Digital Six is seeking a commercially minded EDM Specialist to lead the strategy, delivery and optimisation of email marketing campaigns for our diverse client portfolio.

This is an exciting opportunity for an experienced email marketer who is passionate about creating high-performing EDM campaigns, using data and insights to improve results, and working directly with clients to deliver meaningful commercial outcomes.

You’ll take ownership of EDM strategy and execution across a range of clients, while also having the chance to contribute to broader CRM, marketing automation and lifecycle marketing initiatives as the service offering continues to grow.

Must be Brisbane-based.

EDM Specialist

Digital Six is seeking a commercially minded EDM Specialist to lead the strategy, delivery and optimisation of email marketing campaigns for our diverse client portfolio.

This is an exciting opportunity for an experienced email marketer who is passionate about creating high-performing EDM campaigns, using data and insights to improve results, and working directly with clients to deliver meaningful commercial outcomes.

You’ll take ownership of EDM strategy and execution across a range of clients, while also having the opportunity to contribute to broader CRM, marketing automation and lifecycle marketing initiatives as the service offering continues to grow.

Must be Brisbane-based.

What You’ll Be Doing

- Develop and manage EDM strategies and campaigns for a diverse portfolio of clients.

- Plan, build, launch and optimise email campaigns from brief through to reporting and analysis.

- Develop engaging, commercially focused email content in collaboration with design, content and strategy teams.

- Manage email databases, audience segmentation, personalisation and campaign targeting.

- Analyse campaign performance and use data and insights to continuously improve engagement and conversion.

- Develop testing strategies across content, creative, segmentation, timing and other campaign variables.

- Work directly with clients to understand their goals, present recommendations and identify opportunities to improve email performance.

- Manage multiple EDM campaigns and projects across different clients, ensuring quality, accuracy and deadlines are maintained.

- Stay up to date with email marketing best practice, deliverability, privacy requirements and industry trends.





- Collaborate with Digital Six’s design, content, strategy and performance teams to deliver effective customer marketing campaigns.

- Contribute to broader CRM, marketing automation and lifecycle marketing initiatives where relevant.

- Help identify opportunities to expand EDM and customer marketing services across existing and new client relationships.

- Provide creative direction, feedback and guidance to team members supporting campaign development and delivery.

What We’re Looking For

We’re looking for an experienced EDM / Email Marketing Specialist who is confident working with clients, understands what makes email campaigns perform and is ready to take ownership of a growing area of the business.

You’ll bring:

- Strong EDM Experience: Demonstrated experience planning, building, managing and optimising email marketing campaigns, ideally within an agency or multi-client environment.

- Email Marketing Expertise: A strong understanding of email strategy, segmentation, personalisation, testing, deliverability and campaign optimisation.

- Platform Experience: Experience with platforms such as Klaviyo, HubSpot, ActiveCampaign, Salesforce, Braze or similar email marketing and CRM platforms.

- Commercial Thinking: An understanding of how EDM can drive engagement, conversion, retention and revenue, with the ability to connect campaign activity to broader business objectives.

- Client Management Skills: Strong communication and presentation skills, with the confidence to lead client conversations and provide strategic recommendations.

- Analytical Thinking: The ability to interpret campaign data and turn insights into practical recommendations and improvements.

- Creative Eye: An understanding of effective email creative, content, messaging and customer communications, with the ability to provide constructive creative direction.

- Organisation & Attention to Detail: The ability to manage multiple campaigns,



clients and deadlines while maintaining a high level of accuracy.

- Ownership & Initiative: A proactive approach and genuine desire to take ownership of EDM strategy, delivery and results.

Nice to Have

Experience in the following areas would be valuable, but is not essential :

- CRM strategy and customer lifecycle marketing.

- Marketing automation and automated customer journeys.

- SMS marketing.

- Loyalty and retention strategies.

- Advanced customer segmentation and personalisation.

- Experience across broader CRM and customer engagement platforms.

- Experience providing creative direction or mentoring other team members.

- Experience contributing to account growth, sales or developing new service opportunities.

Why You’ll Love Working With Digital Six

- Own the EDM function: Take a leading role in developing and delivering email marketing for a diverse range of clients.

- Make a measurable impact: Use strategy, creativity and data to improve campaign performance and deliver commercial results.

- Work directly with clients: Build strong relationships, lead conversations and become a trusted email marketing partner.

- Grow your expertise: Work across leading email, CRM and marketing automation platforms and a diverse range of industries.

- Opportunity to grow the offering: Contribute to the development of our broader customer marketing services as your experience and interests develop.

- Work-life balance: Enjoy 12 days additional paid leave each year.

- Competitive salary: Be recognised and rewarded for your skills, contribution and experience.

- Collaborative culture: Join a supportive, creative and ambitious digital team.

- Diverse client portfolio: Work across a range of industries, brands and customer challenges.

Why Now?

This is an opportunity to take ownership of EDM strategy and delivery within a growing digital agency, working with a diverse range of clients and campaigns.

You’ll have the autonomy to shape how we approach email marketing, make a measurable impact on client results and contribute to the continued growth of our broader CRM and customer marketing offering.

If you have strong experience in EDM and email marketing, are commercially minded and enjoy working directly with clients, we’d love to hear from you.

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📌 EDM Specialist (Brisbane City)
🏢 Digital Six
📍 Brisbane City