Job Description

Job Type: Permanent position | Full time position

n

Job Description

n

Full-time Marketing Coordinator position available with a competitive salary. Work in a professional team in Sydney, NSW 2000. 3 Stand-out Bullet Points:

n

n
- Full-Time Marketing Coordinator
n
- $80,000 - $90,000 yearly + superannuation
n
- Work in a professional environment.
n

n

On behalf of an established Australian migration law firm based in Sydney, the firm provides professional migration and legal services to individuals, families and businesses across Australia, assisting clients with a broad range of Australian visa and migration matters. The organisation is committed to providing professional, client-focused services while maintaining a strong presence within the Australian migration services market. As part of its continued growth and development, the organisation is seeking a Marketing Coordinator to develop and implement effective marketing strategies, engage with target markets and support overall business growth.

n

Current Opening: Your duties will include, but will not be limited to, the following:

n

n
- Develop, implement and review comprehensive marketing plans aligned with the firm's business objectives, target markets and growth strategies.
n
- Plan, develop and organise advertising policies and campaigns to promote the firm's migration and legal services and support business development objectives.
n
- Advise management on advertising strategies, market positioning, pricing, sales promotion and appropriate marketing channels.
n
- Conduct market research to identify market trends, competitive landscapes,



customer needs and potential opportunities for new and existing services.
n
- Collect, analyse and interpret market research, customer information and statistical data to support marketing and business decisions.
n
- Develop and implement strategies to strengthen client engagement, customer retention, referrals and demand for the firm's services.
n
- Manage and maintain the firm's Customer Relationship Management (CRM) system, ensuring client and lead information is accurately recorded, organised and maintained.
n
- Analyse CRM data to identify customer trends, lead sources, conversion opportunities and areas for improvement in client engagement.
n
- Segment customer and prospect databases according to relevant characteristics, service requirements and market segments to support targeted marketing activities.
n
- Plan and coordinate seminars, workshops, information sessions and other promotional events to showcase the firm's expertise and services.
n
- Monitor the performance of marketing and advertising initiatives and prepare regular reports, analysis and recommendations for management.
n




- Apply statistical and analytical methods to assess the potential impact of pricing and promotional strategies on business performance and profitability.
n
- Monitor competitor activity and changes in market conditions to identify opportunities and recommend adjustments to marketing strategies.
n
- Work closely with legal and migration teams to understand the firm's services and develop appropriate marketing and client engagement strategies.
n
- Analysing marketing data to identify trends, opportunities and support business decisions.
n
- Ensure marketing materials, campaigns and promotional activities comply with relevant professional, legal and ethical requirements.
n

n

Qualifications and Skills

n

n
- Bachelor's degree in Marketing, Business, Communications, or a related field.
n
- A minimum of 3 years' experience in a similar role.
n
- Strong writing and editing skills for creating skilled content that is clear, concise and compliant.
n
- Knowledge of advertising principles and experience in developing, implementing and monitoring advertising campaigns.
n
- Strong problem-solving and analytical skills to address challenges, evaluate marketing performance, analyse customer and market data, and identify opportunities for improvement.
n
- Knowledge of legal and ethical standards in marketing and advertising, ensuring all activities comply with relevant requirements.
n
- Knowledge or experience in the Australian migration and visa services industry will be highly regarded.
n

n

Salary

n

This is a full-time position with competitive remuneration between $80,000 - $90,000 p.a. plus superannuation for a 38-hour work week. ANGA0004

📌 Marketing Coordinator (New South Wales)
🏢 11 Recruitment
📍 New South Wales