Job Description

Business Development Executive – Grocery Software

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Sydney or Melbourne | $80,000–$100,000 plus super | Bonus | Company car

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A specialist supplier of electronic shelf labels and food-waste software solutions is appointing a Business Development Manager to grow its presence in the Australian grocery sector.

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The company works with supermarkets and independent grocery retailers to improve pricing accuracy, operational efficiency and waste management. Its software simplifies expiry-date checking and markdown processes, helping stores reduce food waste, protect margins and save staff time.

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The solution is currently used in approximately 120 stores. A free three-month pilot program provides prospective customers with an opportunity to test the software and measure its value before committing.

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The role

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This is primarily a new-business sales position, with some responsibility for implementation and project management.

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The successful candidate will take commercial ownership of the food-waste software offering, convert existing pilot stores, develop current opportunities and onboard additional grocery customers. The initial growth objectives include converting approximately 10 pilots and securing around 25 additional stores.

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The position will also become the internal product lead, working directly with the business owner and providing input into future market and product opportunities.

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Key responsibilities

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- Develop new business across the Australian grocery sector
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- Build relationships with supermarket owners,



operators and retail decision-makers
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- Convert existing pilot stores into ongoing customers
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- Conduct product demonstrations and commercial presentations
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- Manage proposals, negotiations and contract closure
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- Coordinate customer onboarding and implementation
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- Develop detailed knowledge of the software and its commercial applications
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- Maintain accurate pipeline, activity and forecast reporting
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- Attend customer meetings and industry events nationally
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- Identify opportunities for additional products and services
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Experience

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The preferred background includes:

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- At least five years of sales or business-development experience
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- A demonstrated record of winning new customers
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- Experience within Australian grocery, FMCG, retail technology or SaaS
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- Knowledge of independent supermarkets and grocery retail operations
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- Strong commercial, communication and negotiation skills
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- The ability to manage sales activity and customer projects with limited supervision
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Experience selling retail software, POS, inventory, merchandising, electronic shelf labels or other store-operations solutions would be advantageous.

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Relevant candidates may also come from supermarket operations or FMCG suppliers specialising in perishable categories such as dairy, meat, seafood, produce, deli, bakery, chilled or frozen foods.

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The position can be based in Sydney or Melbourne, with approximately one to two office days per week and national travel as required.

📌 Business Development Executive - Grocery Software (Victoria)
🏢 Kaliba
📍 Victoria