Job Description

Fashion Brand Manager Wholesale Sales and Development

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To drive wholesale sales growth, managing customer relationships, and overseeing the product development process from concept through to production.

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This is a hands‐on role requiring a commercially minded fashion professional with strong customer connections, excellent interpersonal skills, and a genuine passion for women's fashion.

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Work closely with interstate sales agents, retail customers, designers, and production teams to ensure successful product launches and continued business growth.

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Wholesale Sales & Account Management

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- Present and sell seasonal fashion collections to wholesale customers and retail partners.
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- Develop and execute sales strategies to achieve revenue and growth targets.
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- Build, maintain and strengthen relationships with interstate sales agents and key retail customers.
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- Identify new business opportunities and grow existing accounts.
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- Conduct regular customer visits, showroom appointments and sales presentations.
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- Monitor sales performance and market trends to maximise opportunities.
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Product Development & Brand Management

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- Manage the product development critical path from concept through to production.
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- Work closely with the design team to develop commercially successful fashion ranges.
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- Liaise with suppliers and production teams to ensure smooth sample development and on‐time delivery.
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- Provide market feedback and customer insights to influence product direction.
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- Assist in developing seasonal brand and sales strategies aligned with company objectives.
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Reporting & Analysis

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- Analyse sales performance, customer trends and product sell‐through data.
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- Prepare sales reports, forecasts and performance analysis.
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- Utilise Excel and business systems to support decision‐making and planning.
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- Identify opportunities to improve profitability and operational efficiency.
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The Sales Manager's primary KPIs are:

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- Achieving the annual sales target.
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- Onboarding new production customers to the company.
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About you

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- Minimum 2 years' experience in wholesale fashion sales, brand management or account management.
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- Experience within women's apparel wholesale is highly desirable.
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- Strong knowledge of woven, knit and true knit garments.
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- Proven ability to develop and grow customer relationships.
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- Established network within the Australian fashion wholesale market is advantageous.
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- Strong sales and negotiation skills with a proven track record of achieving targets.
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- Excellent communication and presentation skills.
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- High level of computer literacy and proficiency in Microsoft Excel.
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- Robust organisational and time management skills.
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- Commercial awareness and a proactive, solutions‐focused attitude.
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About us

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Global Fashion House is a leading Australian women's fashion wholesaler with a strong presence across independent boutiques and retail partners nationwide. We are passionate about creating trend‐driven, commercially successful fashion collections and delivering exceptional service to our customers.

📌 Fashion Brand Manager Wholesale Sales and Development (New South Wales)
🏢 Global Fashion House
📍 New South Wales