Health and Aged Care Professionals – Sydney NSW

$150,000 - $150,000 a year

Full time

Hybrid

4d ago , from Health and Aged Care Professionals

Newly created role with strategy ownership

Strategic channel marketing position

Hybrid role

Collaborate, adaptable and supportive team culture

Benefits

Global Healthcare organization

Strong and established market presence

Newly created role with strategy ownership

Strategic channel marketing position

Hybrid role

Collaborate, flexible and supportive team culture

The Company A global healthcare medical device organization that develops and supplies essential products across hospital, community and non-acute healthcare environment.

The business is in an exciting period of growth and transformation, creating a opportunity for a commercial-minded Product Manager to being fresh ideas and develop a more target customer-led approach to channel marketing.

The Role Reporting the ANZ head of Marketing you will be responsible for driving growth across non-acute healthcare channels including aged care, dental, day hospitals and pathology.

The role is beyond traditional product marketing, focusing on understanding different customer segments what influences their purchasing decisions and how to reach them effectively through wholesalers, distributors, buying groups and digital channels,

You will work closely with sales, commercial and operational teams to develop targeted channel strategic, customer acquisitions programs and campaigns that deliver measurable commercial results.

Key Responsibilities

Develop annual growth plans across priority non- acute healthcare segments





Built targeted customer propositions and channel activation strategies

Lead joint marketing plans with wholesalers, distributors and buying groups

Develop promotional calendar and customer acquisition initiatives

Translate customer and marketing insight into targeted campaigns and marketing materials

Improve product visibility and conversion across distributor and wholesale digital platform

Partner with sales and commercial teams to identify new growth opportunities

Monitor channel sales, promotions, customer behaviour and market trends,

Measure campaigns performance and optimise investments based on commercial returns

Provide channel insight to support forecasting and demand planning

Brief internal creative teams and external agencies to support campaigns delivery

Your skills and experience

Experience in product, channel, trade, customer, category or commercial marketing

Previous experience working through wholesale, distributors, buying groups and indirect channels

Background with consumer healthcare, FMCG, medical devices, Dental or another regulated category

Strong understanding of customer segmentation, promotional planning on channel activation

Commercial minded with the ability to interpret sales, promotions and channel data

Digital marketing or e-commerce experience will be highly regarded

Strategic thinker who is equally comfortable taking ownership or hands- on execution

Strong stakeholder management and cross-functional collaboration skills

Proactive, creative, and comfortable working autonomously

Relevant tertiary qualification or equivalent commercial experience

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📌 Product Manager (Sydney)
🏢 Health and Aged Care Professionals
📍 Sydney