Dentsply Sirona ANZ New South Wales | Full-time, Permanent

Equipment Sales Specialist – NSW Dentsply Sirona ANZ New South Wales | Full-time, Permanent

About Dentsply Sirona Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a proud history of innovation and service to the dental profession. We empower dental professionals with integrated solutions that improve clinical outcomes, enhance practice efficiency, and advance patient care.

Position Overview Due to continued business growth, Dentsply Sirona is expanding its Equipment sales team and is seeking an

Equipment Sales Specialist

to support our NSW territory.

As part of a sales team, you will be responsible for promoting and selling Dentsply Sirona’s market-leading dental equipment within a defined geographical territory across NSW. Working closely with internal technical service, sales administration, and product teams, you will drive market share and penetration while building strong, long-term customer relationships.

This role suits a commercially driven sales qualified who enjoys managing complex sales cycles, project-managing installations, and providing high-value customer solutions.

High-growth role offering

competitive base salary plus uncapped commissions.

Primary Objective To profitably achieve sales and growth targets for the NSW territory by delivering expert customer advice, effective project management, and exceptional after-sales support, aligned with regional and national strategies.

Key Responsibilities

Deliver the Company’s customer value proposition through timely, expert advice and high-quality after-sales support

Project-manage the sales, delivery,



and installation process in collaboration with service technicians and sales administration teams

Achieve sales budgets while ensuring prompt customer payment

Develop and execute a written annual sales plan for your territory

Conduct formal product presentations, attend exhibitions, and support branch-based promotional events

Identify customer needs and demonstrate equipment solutions, including technical descriptions and applications

Maintain accurate records in the Company’s CRM system

Quote and negotiate pricing, prepare contracts, and record orders

Develop tender proposals and manage sourcing and delivery of equipment

Keep customers informed of new product developments and innovation opportunities

Provide after-sales support including applications training and maintenance guidance

Report on sales performance and provide feedback on product marketing and market trends

Collaborate with colleagues by sharing sales leads and supporting broader team objectives

Participate in product development, marketing, and customer education activities as required

Engage in the Company’s performance review and development processes

Knowledge & Continuous Development

Maintain up-to-date functional, technical,



and product knowledge through self-directed learning and training

Ensure ongoing understanding of systems, procedures, and compliance requirements

Teamwork & Collaboration

Work collaboratively within the sales team, providing backup and support as required

Partner closely with the CTS Team Leader, Sales Manager, and State Manager to identify and leverage growth opportunities across NSW

Health & Safety

Adhere to all health and safety policies and procedures

Proactively identify, report, and manage workplace health and safety risks

Wear and maintain required personal protective equipment

Maintain awareness of internal safety procedures and contribute to continuous improvement

Experience & Qualifications

Relevant degree or certificate preferred

Formal sales training desirable

Demonstrated experience in a similar sales role

Experience within the dental or healthcare market highly regarded

Skills & Attributes

Strong understanding of the sales process and complex sales cycles

High levels of personal drive, motivation, and accountability

Ability to operate independently while contributing to a collaborative team environment

Excellent written and verbal communication skills

Strong interpersonal and stakeholder management skills

Ability to prioritise competing demands and manage multiple projects simultaneously

High level of professionalism, judgement, and discretion

Intermediate to advanced computer skills, including MS Office (Excel, Word, PowerPoint)

Ability to confidently communicate the features and benefits of complex technical equipment and related software solutions

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📌 Equipment Sales Specialist - NSW (Sydney)
🏢 Dentsply Sirona
📍 Sydney