Sydney CBD | Full-Time | Hybrid | Salary range $130k - 140k + Super

Ready to take ownership of CRM for one of Australia's fastest-growing premium wellness brands?

This is an exciting chance for a CRM & Loyalty Manager to join a rapidly scaling global eCommerce business and lead its retention strategy across email, SMS and web push.

You’ll own the lifecycle strategy, get hands‑on with Klaviyo flows, segmentation and testing, and lead a CRM & Lifecycle Specialist. With a global customer base of 250,000+ and plenty of growth still ahead, you’ll have the opportunity to make a genuine commercial impact while helping shape the future of the retention function.

Responsibilities:

Own CRM and lifecycle strategy across email, SMS and web push

Build and optimise Klaviyo flows across welcome, abandoned cart, post‑purchase, replenishment, win‑back and more

Drive segmentation, personalisation and audience strategy to improve retention, repeat purchase and LTV

Own the CRM campaign calendar and set the strategy and creative direction for key sends

Lead and mentor a CRM & Lifecycle Specialist

Develop an ongoing A/B and incrementality testing programme across flows and campaigns

Analyse CRM performance and turn data into clear opportunities for growth

Track key metrics including LTV, repeat purchase, churn, engagement, deliverability and flow vs campaign revenue

Partner with creative and content teams to deliver engaging, on‑brand lifecycle communications

Identify new automation and retention opportunities as the business continues to scale globally

The successful candidate will have:

Strong,



hands‑on Klaviyo experience - this is essential

Proven CRM, lifecycle or retention experience within eCommerce/DTC

Experience across email and SMS, with web push highly regarded

A track record of building and optimising automated journeys that drive revenue and retention

Strong segmentation, testing and reporting capability

A commercial mindset and confidence using data to make decisions

Experience managing or mentoring a junior CRM team member, or readiness to take that next step

Strong knowledge of CRM metrics including LTV, CVR, CTR, churn and deliverability

Experience with Shopify and GA4 would be advantageous

Experience within wellness, lifestyle or another premium consumer brand would be a bonus

Why you'll want this role:

Join a fast‑growing Australian brand with a significant global footprint

Take real ownership of CRM and help shape the retention strategy from here

Work with an established customer base of 250,000+ worldwide

Gain exposure across AU, US, UK and Canadian markets

Work closely with senior leadership and founders in a business where you can have genuine influence

Solid career progression as the business continues to scale

Work from an impressive Sydney CBD wellness‑focused HQ with natural light, stand‑up desks, a curated tea bar, gourmet coffee and more

Join a high‑energy, collaborative team where wellness, creativity and culture are genuinely valued

If you know Klaviyo inside out, love finding new ways to turn customer data into growth, and want the opportunity to own CRM within a rapidly scaling global brand, we'd love to hear from you.

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