Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road across

Australia ,

Recent Zealand ,

the USA

and

Japan .

We're looking for a creative, hands-on

Content & Social Marketing Manager

to own our content, organic social, influencer marketing, email/CRM and website content across all markets.

This role reports to the

Global Marketing Manager

and works closely with our

Performance Marketing Manager

and

Web Developer

across SEO, CRO and paid media.

Why this role? Because we’re not a typical travel company - we’re built on road-trip culture and freedom. This role gives you:

Ownership of an established global brand’s voice and content

Breadth across content, CRM, influencer marketing and website optimisation

A seat at the table on campaigns across some of the world’s most exciting travel markets

What you’ll do

Social & content:

Own organic social strategy (Instagram, Facebook, TikTok, YouTube, Pinterest) and the integrated content calendar across social, website, blog, email and campaigns, including creating, writing and optimising blog content.

Website & CRO:

Own website content and CRO,



working closely with the Performance Marketing Manager on SEO and performance insights to lift bookings and conversion.

Email & CRM:

Own email/CRM activity through HubSpot - newsletters, lifecycle campaigns, segmentation and optimisation.

Influencer & creator marketing:

Manage relationships end-to-end, from negotiation to reporting. Campaigns:

Support global and local promotions, and provide marketing support and assets to trade partners and branches.

Creative support:

Develop copy and assets for paid campaigns, coordinating creative suppliers as needed.

About you

5+ years’ experience in content, social or digital marketing

Strong copywriting and content creation skills

HubSpot or similar CRM experience highly desirable

Influencer/creator marketing experience

Solid understanding of SEO, CRO and website content

Commercial, data-driven mindset

Strong organisational skills and ability to manage multiple markets and priorities

Travel, tourism or multi-market experience is a plus

What we offer

Real creative ownership of a global brand

A fun, relaxed, traveller-centric culture

International travel opportunities

Campervan road trip discounts

Salary: A$95,000-A$100,000 + super, depending on experience

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📌 Content & Social Marketing Manager (Rockdale)
🏢 Travellers Autobarn
📍 Rockdale