PowerProgress. Partner with Producers. Grow Your Career at RDO Equipment.

At RDO Equipment, we’re not just about machines we’re about people, progress, and purpose. Whether you're out in the field, working alongside customers, or supporting essential industries, your work helps power the businesses that build and sustain Australia.

We’re looking for a driven and customer‑focused Area Manager – Construction to join our Vermeer Sales team. This role is responsible for developing long‑term customer partnerships, growing market share, and delivering complete equipment solutions across an assigned territory.

We’re more than a leading dealer of world‑class brands like Vermeer we’re a people‑first organisation built on respect, integrity and teamwork. Our strength comes from our premium brands, strong branch network, and the stability of a family‑owned business grounded in genuine values.

Why RDO Equipment - Melbourne?

Represent a globally recognised premium brand – Vermeer

Work within a stable, family‑owned organisation with a strong national footprint

Autonomy to manage your territory and customer relationships

Supportive leadership, clear sales systems and structured processes

Ongoing training, development and performance support

A values‑driven culture that celebrates teamwork, accountability and success

What You’ll Be Doing As an Area Manager – Construction, you will:

Develop and maintain long‑term partnerships with customers within your assigned territory

Promote Vermeer construction whole goods, parts and service as complete, value‑adding customer solutions

Use company sales systems and tools to document, track and manage sales activity accurately

Drive sales volume, market share and customer satisfaction in line with agreed targets

Build strong knowledge of Vermeer products, manufacturer programs and industry trends





Maintain awareness of competitors, local market conditions and used equipment values

Coordinate and conduct field demonstrations and operate machinery at customer worksites

Work closely with Sales Managers, Branch Managers and internal departments to progress orders

Ensure timely follow‑up, delivery coordination and qualified customer handovers

Represent RDO Equipment with professionalism across the industry and local community

Champion safety, company policies and RDO values in all interactions

What We’re Looking For Someone Who:

Has prior sales experience, ideally within equipment, machinery, construction, environmental or related industries

Understands local market conditions and customer needs

Demonstrated ability to leverage social media platforms for market research, lead generation, and promotional activity, with strong digital literacy considered highly advantageous

Has strong communication, relationship‑building and negotiation skills

Delivers excellent customer service and follows through on commitments

Is confident using CRM systems and computer‑based sales tools

Has knowledge of machinery resale values and trade‑in assessments

Is self‑motivated, organised and comfortable working autonomously

Is willing to travel within the territory

Who is RDO? RDO Equipment sells and supports John Deere Construction, Forestry, Agriculture and Turf products, as well as Vermeer Corporation’s range of Construction and Environmental equipment. With more than 800 employees across 28 dealership locations nationwide, RDO continues a 60‑year Australian legacy built on partnership, innovation and integrity.

At RDO, our values guide everything we do. We partner with our people, build customers for life, create opportunities, act with integrity and play to win. We are committed to creating an inclusive workplace where everyone feels respected, supported and valued.

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📌 Area Manager - Construction (Port Phillip City)
🏢 RDO Equipment
📍 Port Phillip City