Betashares Education is a purpose-led initiative focused on improving financial literacy across Australia through accessible, engaging, and scalable educational experiences.

This role is responsible for defining the strategy, positioning, and operating model for Betashares Education and building it into a high-impact platform over time. Working across Marketing, Product, Content, Data, and external partners, you will identify priority audiences, shape educational experiences, drive distribution and engagement, and establish scalable frameworks for long-term growth and impact.

This is a rare opportunity to build a nationally relevant education platform from the ground up. Success in the role will come from creating clarity in ambiguity, aligning stakeholders around a transparent vision, and delivering measurable outcomes across reach, engagement, and financial capability.

Role Responsibilities

Define the strategy and go-to-market approach for Betashares Education

Identify priority audiences and develop scalable engagement pathways across varying levels of financial capability

Build and execute a focused roadmap spanning content, distribution, partnerships, and audience growth

Partner with Equity Mates and internal teams to shape educational formats, curriculum direction, and delivery models

Develop scalable distribution channels and partnership-led growth opportunities

Establish measurement frameworks across reach, engagement,



progression, and behavioural outcomes

Collaborate with Product teams to improve how education is experienced across Betashares platforms

Align cross-functional stakeholders across Marketing, Product, Content, and Data teams to deliver priority initiatives

Drive experimentation, optimisation, and continuous improvement using data and audience insights

Contribute to long-term brand trust and financial confidence through high-quality educational experiences

Key skills and experience Must-haves

8+ years’ experience in strategy, programme leadership, growth, or go-to-market roles

Experience building and scaling zero-to-one initiatives, platforms, or audience programs

Strong strategic thinking with the ability to translate vision into execution

Proven ability to influence and align senior cross-functional stakeholders

Experience using data, experimentation, and audience insights to drive engagement and outcomes

Comfortable leveraging technology and AI-enabled tools to improve delivery, scale, and operational effectiveness

Nice-to-haves

Experience in financial services, fintech, education, or media

Exposure to partnership-led growth models

Experience building education platforms, learning communities, or content ecosystems

Experience working across both brand and product environments

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📌 Product & GTM Lead - Education (Sydney)
🏢 BetaShares
📍 Sydney