The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Marketing Planning & Calendar Management

Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities

Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)

Coordinate timelines, deliverables, and asset requirements across campaigns and launches

Support budget tracking and allocation across campaigns and activities

Campaign Execution & Delivery

Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar

Coordinate end-to-end campaign rollout across retail and e-commerce channels

Ensure all marketing materials adhere to brand guidelines and retailer specifications

Work with agencies and internal teams to deliver campaigns on time and to a high standard

Retail & Trade Marketing Execution

Support the planning and execution of in-store activations, merchandising, and trade promotions

Align activities with retailer calendars, exclusives, and promotional windows

Coordinate POSM, sampling, and in-store visibility to maximize impact





Partner closely with Sales and Retail teams to ensure smooth in-store execution

Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms

Coordinate content rollout based on global assets and local adaptation needs

Support CRM initiatives including database growth and retention campaigns

Monitor campaign performance and provide input for optimization

Performance Tracking & Reporting

Track sales performance and campaign effectiveness against targets

Prepare regular reports covering sales updates, campaign results, and competitor activity

Provide inputs into forecasting and demand planning based on marketing activities

Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

Stakeholder Coordination

Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery

Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards

Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations

Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)

New Launches & Brand Support





Support the planning and execution of new product and brand launches across ANZ

Coordinate launch timelines, assets, and retailer requirements

Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Key Qualifications & Requirements

Bachelor's Degree in Marketing, Business, or related field

Minimum 1-3 years' experience in Marketing, Brand, or Trade Marketing roles

Experience in beauty, FMCG, or retail workplace preferred

Familiarity with ANZ retail landscape is advantageous

Exposure to digital marketing and campaign execution preferred

Planning & Organization

Strong ability to manage timelines, calendars, and multiple deliverables

Detail-oriented with structured planning and coordination skills

Ability to deliver high-quality work with strong attention to detail

Capable of managing multiple campaigns simultaneously

Basic understanding of retail drivers, promotions, and sales performance

Ability to interpret data and support planning decisions

Strong interpersonal and communication skills

Able to coordinate effectively across internal teams and external partners

Adaptability & Agility

Comfortable working in a fast-paced retail and omni-channel environment

Able to adjust plans and priorities as needed

Proactive & Ownership Mindset

Takes initiative and ownership of responsibilities

Solutions-oriented with a willingness to learn and improve

Complimentary goods

Exposure to multiple brands

Diverse team

Assistant Brand Manager Sydney, NSW, AU

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📌 Assistant Brand Manager (Sydney)
🏢 LUXASIA
📍 Sydney