Are you the friend everyone asks, “Wait, what’s that current beauty product blowing up on TikTok?

House of Alchemy Group is a growing beauty house behind a portfolio of innovative beauty brands.

We’re creating this role to support one of our brands as it enters an exciting new phase and prepares to become

retail-ready . You’ll be joining at a genuine ground-floor moment, with the opportunity to help shape how the brand builds awareness, creates buzz and shows up as it scales.

We’re looking for a

brand-obsessed, culturally plugged-in, always-online Brand Assistant

to join us 2 days a week. Someone who genuinely loves beauty, lives on TikTok and Instagram, spots a trend before it becomes a trend, and understands what makes people stop scrolling, share, talk and ultimately buy.

This is a hands-on role with real ownership across

PR and influencer outreach , alongside opportunities to support launches, collaborations, seeding and broader marketing initiatives.

What you'll do:

Own PR outreach

by pitching products and stories, building media relationships and getting the brand in front of the right editors, publications and beauty platforms

Own influencer outreach

by identifying relevant creators, managing outreach and building genuine, long-term relationships with talent who fit the brand

Coordinate giveaways and brand collaborations

with like-minded brands and partners to create buzz, grow reach and introduce the brand to new audiences

Stay relentlessly plugged into culture

across TikTok, Instagram and the wider beauty space, spotting viral trends, emerging creators, competitor activity and opportunities before they become mainstream

Support product launches and campaigns , including gifting, seeding, launch planning and campaign coordination

Support retail readiness





as the brand prepares to enter retail, helping ensure the brand, marketing activity and launch moments are ready to make an impact

Jump into other marketing projects as needed. No two days will look exactly the same.

You'll be a great fit if you are...

Are genuinely, unapologetically

obsessed with beauty

and know the brands, products, creators and conversations shaping the category

Live on social media

and instinctively understand why something is going viral

Know the difference between a trend that has legs and one that will disappear tomorrow

Are naturally curious and constantly asking,

“What’s next?”

Are confident communicating with everyone from a beauty editor to a creator in their DMs

Are highly organised, proactive and able to keep multiple moving pieces on track

Have strong attention to detail without losing sight of the bigger picture

Have some experience in

PR, influencer marketing, social media, communications or marketing

through work, internships or your own projects

Have a genuine interest in building brands, not just completing tasks

Can offer some flexibility when time-sensitive PR, creator or campaign opportunities pop up outside your usual working days

This role is only open to candidates based in Sydney

Why you'll love it here You’ll be joining at a really exciting point in the brand’s journey, with the opportunity to

help shape what people see, talk about and want next .

You won’t be sitting on the sidelines. You’ll have genuine ownership, direct exposure to the brand and the opportunity to see your work translate into real-world visibility, relationships and growth.

And as the brand moves towards retail, you’ll have a front-row seat to what it takes to take a beauty brand from

buzz-worthy to retail-ready .

#J-18808-Ljbffr

📌 Brand Assistant — PR, Influencer & Marketing (BEAUTY) (Sydney)
🏢 House of Alchemy Group
📍 Sydney