Job Description

Where stories begin, and neighbourhoods come to life.

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Welcome to Hotel Indigo Adelaide Markets, where every guest walks into a local story.

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Located in the heart of the iconic Adelaide Central Market, we're proud to be the first Hotel Indigo in Australia — a boutique hotel designed for curious traveller and locals alike. With 145 design-led rooms, our vibrant Market & Meander restaurant and the lively Merrymaker Rooftop Bar, we're all about great food, local culture, memorable experiences and genuine connection.

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As Director of Sales and Marketing, you'll be a vital business partner to the General Manager and a key member of the hotel's leadership team. This is a pivotal role for a commercially sharp, creative leader who can take full ownership of the hotel's revenue and marketing strategy — someone who thinks like a business owner, tells a great story, and knows how to turn both into results.

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A taste of your day-to-day

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- Own the hotel's commercial strategy end to end — driving revenue growth, profitability and market share across accommodation, F&B;, meetings & events, and ancillary revenue streams.
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- Set pricing strategy, forecast demand, and manage inventory to maximise occupancy and rate across all segments.
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- Manage the department's budget in line with the hotel's financial goals, including payroll.
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- Use revenue analytics to deliver sharp, regular reporting on performance, market dynamics and opportunities to the GM and ownership.
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- Lead, coach and energise a high-performing Sales & Marketing team, setting clear targets and building a results-driven culture.
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- Develop marketing strategies that bring the Hotel Indigo brand and Adelaide Market story to life — locally and beyond.
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- Build genuine relationships with corporate, leisure, events and local business partners that translate into direct demand.
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- Champion guest reputation and experience as a core driver of commercial success.
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What we need from you

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- A minimum of 3 years in a senior Sales & Marketing or Commercial leadership role, ideally within hospitality or lifestyle/boutique hotel brands.
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- Demonstrated, hands-on success driving revenue and commercial performance — you know your way around forecasting, pricing and analytics, not just the theory.
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- Strong marketing capability, with experience developing strategies across F&B;, events and accommodation.
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- Confidence managing a commercial budget and applying financial and analytical rigour to strategic decisions.
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- A track record of leading, engaging and developing a multi-disciplinary team.
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- Excellent stakeholder, relationship-building and communication skills — you represent the hotel and brand in every interaction.
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- Confident public speaking and facilitation skills.
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- Australian citizenship or permanent residency — full working rights are essential.
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What We Offer

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- Competitive salary package plus annual incentive opportunity.
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- Paid birthday leave.
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- Enhanced parental leave benefits.
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- Proactive Health Days.
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- Ongoing professional development and career progression opportunities within IHG.
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- Food and beverage discounts.
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- Access to employee retail discount programs.
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- Paid annual leave and personal leave entitlements.
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Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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Ready to Lead What's Next?

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If you're looking for a role that offers genuine influence, broad commercial responsibility, and the opportunity to shape the future of a standout hospitality business, we'd love to hear from you.

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Director of Sales & Marketing • Adelaide, SA, AU

📌 Director Of Sales & Marketing (South Australia)
🏢 Hotel Indigo
📍 South Australia