The Technical Sales Consultant is responsible for driving sales performance across New South

Wales, identifying new opportunities, and strengthening client relationships within the

entertainment and AV production industry.

Reporting to the Executive Team, this role combines hands-on sales execution with technical product knowledge, aligning client needs with commercially effective solutions. The position is supported by an established NSW client base, strong brand partnerships, and internal sales, marketing, and technical teams.

About Us Showtools International is a national distributor and supplier to the entertainment and AV production industry, delivering professional solutions across lighting, truss, staging, control, road cases, cables, and accessories.

The company represents globally recognised brands including CHAUVET Professional, Portman, and SRS, supporting applications across concert touring, theatres, venues, schools, hospitality, and broadcast environments.

Key Responsibilities Sales Performance & Territory Growth

Drive sales growth across NSW through proactive client engagement and scheduled visits

Identify, pursue, and convert recent business opportunities within the territory

Manage inbound enquiries, prepare quotes, negotiate terms, and close opportunities

Maintain a healthy sales pipeline with accurate forecasting and follow-ups

Maintain accurate sales reporting, forecasting, and pipeline management

Ensure CRM is consistently updated with clear and reliable data

Analyse sales activity to identify trends, risks, and opportunities

Provide regular updates and insights to the Executive Team

Client Relationships & Business Development

Develop and maintain strong relationships with production companies, venues, schools, and hire firms across NSW

Build and manage a structured database of key contacts and accounts

Strengthen client retention while expanding share of wallet across accounts

Technical Sales & Solutions

Provide product recommendations and technical guidance across lighting, rigging,



and staging solutions

Support complex installations with tailored system solutions

Deliver product demonstrations, presentations, and client showcases

Respond to technical product enquiries with clear and accurate information

Identify upsell opportunities and convert them into commercial outcomes

Market Presence & Collaboration

Represent the business at trade shows, networking events, and industry engagements

Work closely with marketing on campaigns, lead follow-up, and NSW market insights

Contribute to product launches, stock planning, and sales initiatives

Capture demo content and client feedback to support case studies and marketing activity

Operational & Compliance

Maintain a safe and compliant workplace in line with WHS policies

Travel across NSW for planned client meetings, demos, and industry events (company vehicle provided)

Undertake additional duties as directed by the Executive Team

Key Performance Indicators (KPIs)

NSW revenue growth and profitability

New business acquisition and client retention

Sales pipeline health and conversion rates

Client engagement and account development

Contribution to market presence and brand growth

Skills & Experience

Proven B2B sales experience in entertainment lighting, AV, staging, or related technical industries

Strong technical understanding or ability to learn product applications quickly

Commercial acumen across quoting, negotiation, and closing

Confident communication and presentation skills, including product demonstrations

High level of organisation, time management, and CRM discipline

Ability to work independently while collaborating with a national team

NSW-based with a valid driver’s licence

What’s Provided

Competitive salary package with performance incentives

Company vehicle, phone, and laptop

National support across sales operations, marketing, and technical teams

Established NSW territory with existing client base and growth opportunities

Opportunity to build long-term relationships within a specialised technical industry

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📌 Technical Sales Consultant - Entertainment & AV (Sydney)
🏢 Showtools International
📍 Sydney