Job Description

We're seeking an experienced Marketing Manager to lead the planning, delivery and optimisation of our Client's marketing strategy across digital, events, partnerships and owned media channels.

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The Opportunity

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Reporting to the leadership team, you will play a pivotal role in shaping organization's marketing direction, supporting continued digital growth, expanding the national seminar program, and helping evolve the education ecosystem through emerging technologies, including AI-enabled learning and engagement initiatives.

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You will balance strategic leadership with hands-on execution, leading campaigns that strengthen audience engagement, support commercial objectives and enhance company's position as a leader in healthcare professional education.

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Key Responsibilities

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- Develop and execute integrated marketing and communications strategies aligned with business growth objectives
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- Lead end-to-end campaign delivery across email, social media, web, content, events and print
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- Drive audience acquisition, engagement and retention across client's education and CPD offerings
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- Support the growth of digital product ecosystem, including AI-enabled learning and engagement initiatives
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- Lead marketing activity for online learning programs, podcasts, webcasts, video, editorial and emerging education formats
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- Manage CRM communications, marketing automation and audience segmentation strategies
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- Monitor, analyse and report on campaign performance, audience insights and marketing effectiveness
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- Collaborate closely with internal teams including editorial, events, sales, production and LMS teams
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- Manage external agencies, creative partners and suppliers as required
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- Maintain a deep understanding of healthcare professional audiences and the evolving CPD landscape
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About You

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You are a strategic marketer with strong commercial acumen and a growth mindset. You enjoy leading people, influencing stakeholders and driving results, but you're equally comfortable rolling up your sleeves and executing campaigns when needed.

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- 7+ years' experience in marketing, communications or digital marketing
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- Proven success developing and executing marketing strategies that deliver measurable outcomes
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- Robust experience across digital marketing channels
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- Hands-on experience with CRM platforms and marketing automation tools such as Active Campaign or similar
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- Strong understanding of campaign analytics, audience insights and performance optimisation
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- Demonstrated ability to manage multiple campaigns and projects simultaneously
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- Excellent communication, stakeholder management and collaboration skills
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Desired Skills

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- Experience in healthcare, medical education or pharmaceutical sectors
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- Understanding of the Australian healthcare professional and CPD landscape
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- Experience marketing events, conferences or education programs
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- Experience working with AI-enabled platforms and leveraging LLM technologies
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- Familiarity with Learning Management Systems (LMS)
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- Knowledge of Adobe Creative Cloud
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- Opportunity for travel for in-person events across Australia with luxurious hotel stays.
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- Opportunity to shape the future direction of marketing and new innovations.
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- The office kitchen is always generously stocked and the team love to get to trivia nights.
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- Hybrid work arrangements after 6 months form start date.
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📌 Marketing Manager (Burwood)
🏢 Salt
📍 Burwood