Marketing brings The Grounds' venues, experiences, products and people to life for our customers.

The Role: We’re looking for a hands-on

Senior Marketing Manager

who can

develop and deliver great campaigns, build brand partnerships, lead our marketing team and genuinely help grow The Grounds.

This role isn’t just about managing timelines and briefs. We want someone who

understands brand, brings ideas, identifies opportunities, takes ownership and gets things delivered.

You’ll work across our

Venues, Events, Coffee, Wholesale, Retail and other businesses , leading and working closely with Digital, Social, Content and Design.

What you'll be doing: Campaigns

Develop and lead campaign ideas and marketing concepts

Take campaigns from

idea and strategy through to execution

Understand the audience, objective, offer, messaging and channels required to make a campaign work

Lead Digital, Social, Content and Design to bring campaigns to life

Manage timelines, budgets, stakeholders and deliverables

Review performance and continually improve campaign results

Partnerships & Activations

Proactively identify brands and businesses The Grounds should partner with

Reach out to brands, agencies and key decision-makers to create new opportunities

Develop partnership and activation ideas that work for both The Grounds and the partner

Create proposals, pitch ideas, negotiate and secure partnerships

Own partnerships and activations from

initial outreach through to delivery

Build strong relationships and create opportunities for repeat collaborations

Venues, Events & Business Growth

Develop marketing that drives

venue visitation, Events enquiries, bookings and sales

Work closely with Venues and Events to identify opportunities to

genuinely grow these businesses

Drive marketing opportunities across

Coffee, Wholesale, Retail and other areas of The Grounds

Continually identify

new customers, audiences, partnerships and growth opportunities

Team & Leadership





Lead the marketing team across Digital, Social and Content

Set clear priorities and ensure everyone understands the campaign and business objectives

Work closely with the

Creative Director and Brand & Design team

to ensure marketing reflects The Grounds brand

Take ownership of projects and drive them through to completion

Hold the team accountable for delivery and results

Stay close to the work and be willing to

get hands-on when required

What You'll Bring:

Experience in a

hands-on senior marketing role

Proven experience developing and delivering successful marketing campaigns

A strong understanding of

brand and what makes a great campaign

Proven ability to identify potential partners, approach brands and pitch ideas

Experience

negotiating and securing brand partnerships and activations

Strong leadership and ability to get the best out of a marketing team

Strong project management and organisational skills

Good understanding of Digital, Social, Content and Design

Solid communication and relationship-building skills

A genuine understanding of how marketing drives

visitation, enquiries, bookings, sales and business growth

What Success Looks Like:

Strong campaigns that deliver measurable results

New brand partnerships identified, pitched and secured

Growth in

venue visitation and bookings

Growth in

qualified Events enquiries and bookings

Growth across The Grounds’ different businesses

Continued strengthening of

The Grounds brand

A strong, accountable marketing team that gets things done

We want someone who understands brand, knows how to create great campaigns, isn't afraid to pitch to major brands, can lead a team and, most importantly, can genuinely help grow The Grounds and its businesses.

*Only those that fit the selection criteria will be contacted

*This is a FT role based in the office at Alexandria. There is no provision for remote or hybrid.

*Unfortunately there is no sponsorship offered with this position. You must have full working rights in Australia.

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📌 Senior Marketing Manager (Sydney)
🏢 The Grounds Group
📍 Sydney