We're looking for a proactive, forward-thinking

Senior Digital Account Manager

(in a contract or permanent capacity) to drive the delivery of integrated marketing campaigns with a strong focus on client growth and delivering best in class work across social, digital, content and influence initiatives. You'll ensure our work is best-in-class, culturally relevant, and performance-driven. With a solid test-and-learn mindset, you'll be responsible for both executional excellence and strategic contribution - challenging briefs, identifying opportunities, and elevating the standard of digital thinking across your accounts and the broader agency. A natural collaborator and trusted partner, you will build strong client relationships, push for best-in-class work, and elevate the team around you.

Key Responsibilities

Lead and grow strong, long-term client relationships, identifying opportunities for organic growth and ensuring alignment with business objectives

Own the delivery of allocated accounts, managing scope, expectations, timelines, and quality of work

Run client meetings and provide strategic counsel to guide client decision making

Oversee project timelines from brief to delivery, proactively ensuring deadlines, standards, and quality assurance across all deliverables

Develop a strong understanding of clients’ businesses, brands and marketing strategies to anticipate their needs and identify opportunities to grow existing accounts

Mentor and develop junior team members while maintaining operational excellence

Build and foster strong client relationships through regular communication

Digital Planning & Implementation

Develop and oversee digital channel plans across paid and owned platforms including Meta (Facebook, Instagram), LinkedIn, and Google, aligned to client business objectives

Create and oversee the delivery of high-quality client ready materials such as social media content, influencer briefs, thought-leadership blogs





Write creative briefs that set a clear direction for execution and manage delivery across in-house studio and external partners to ensure creative output is on-brief, on-brand, and optimised for digital performance

Identify and understand client challenges, needs and priorities to map out a clear pathway forward for integrated marketing campaigns / projects

Develop creative ideas and strategy for end-to-end digital campaigns and execute on the campaign

Strategic oversight of campaigns and reportings

Lead planning meetings for clients with support of senior leads

Uphold digital platform best practices, stay ahead of platform trends and be a model in best practice across the business and accounts

Act as a digital expert, consulting and inputting on projects across other client teams

Bring current formats, technologies, and creative approaches to the table (e.g. emerging platforms, AI, creator-led models)

Have a social first mindset, finding opportunities to bring campaigns and projects to life in an integrated way

Leadership & Team Development

Mentor, coach, and develop junior staff, supporting their professional growth

Provide actionable, constructive feedback and career guidance, promoting a high-performance culture within the team

Drive strong internal collaboration across departments, championing agency standards, values, and culture, and modelling leadership behaviours for the wider team

4 - 6 years of digital marketing experience, ideally within an agency environment

Must have previous experience executing organic and paid digital campaigns across Facebook, Instagram, LinkedIn, TikTok





Strong understanding of core digital metrics across the funnel from awareness, consideration through to conversion

Ability to form strong internal and external relationships

Ability to manage numerous projects simultaneously

Strong ability to develop and deliver presentations and pitches to clients

Ability to think creatively and strategically and in an integrated / social first way

Experience across the influencer space highly preferred

Ability to manage the day-to-day running of accounts and client interaction with support from other team members

Why Join We.? As one of the largest independent communications and integrated marketing agencies in Australia , We. Communications

believes in the power of people, storytelling, and connection to move audiences toward positive action.

At

We. , we're independent, people-driven, and passionate about the power of communications to ignite positive change. We're proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.

Our Australian team is a powerhouse of talent that enjoys hybrid work arrangements across Melbourne and Sydney. And we've got some impressive silverware too:

PRovoke Media - 'Top 17 PR Agencies in ANZ' 2026

PRovoke Media - 'Top 14 PR Agencies in ANZ' 2025

PRIME Awards - Highly Commended, 2025

Provoke Awards - 'APAC Technology Agency of the Year' 2024

PRovoke Awards - 'APAC Midsize Consultancy of the Year' 2021; Finalist 2023 & 2024

Mumbrella CommsCon - 'Large Agency of the Year' 2024, Finalist

PR Week/Campaign Asia Awards - 'PR Consultancy of the Year - ANZ' 2022

Our Commitments: Equal Opportunity and Inclusion are core to who we are. At

We. , we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background. Let's build a more inclusive future together.

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📌 Senior Digital Account Manager (Contract or Permanent) (Sydney)
🏢 WE Communications Australia
📍 Sydney