Job Description

Build a Brand People Remember. Create Campaigns That Drive Growth.

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This isn't another corporate marketing role.

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There are no endless approval layers. No committees changing your ideas. No spending months getting a campaign signed off.

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At First Class Hampers, you'll have the freedom to create, influence and make an immediate commercial impact.

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We're looking for a marketing leader who lives and breathes creativity, understands the commercial power behind exceptional brand experiences, and wants to build something genuinely exciting.

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You'll own the marketing strategy from concept to execution, helping shape one of Australia's leading premium gifting brands while supporting our expansion into the United States.

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Why You'll Love This Role

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You'll work directly with the Founder and General Manager, where your ideas matter and decisions happen quickly.

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You'll have the opportunity to:

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- Build marketing strategies that actually get implemented.
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- Create campaigns people talk about.
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- Shape how an entire brand looks, feels and performs.
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- Collaborate with talented creatives from our specialist agencies.
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- See the direct impact your work has on revenue, customer growth and brand reputation.
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If you're someone who gets excited by turning ideas into results—and loves seeing creativity translate into commercial success, you'll fit right in.

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What You'll Be Creating

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This role is far more than managing social media or running paid ads.

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You'll be responsible for growing our brand, creating a premium digital experience across every customer touchpoint, including:

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- Brand campaigns that inspire and convert.
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- High-performing digital marketing strategies and programs.
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- Social media that people genuinely engage with.
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- Beautiful website experiences that drive sales.
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- Email campaigns customers actually want to open.
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- Content that elevates our reputation as the premium gifting provider of choice.
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- Marketing initiatives that grow both our Australian and US markets.
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We're Looking For Someone Who...

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You're equal parts hands on designer, strategist, storyteller and commercial thinker.

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"How do we make this better?"

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"How do we stand out?"

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"How do we turn this into measurable business growth?"

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You probably:

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Have an exceptional eye for design, style and premium brands.

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Love building campaigns from a blank page.

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Thrive from executing the vision of the MD.

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Know how to inspire and deliver results through external partners.

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Obsess over customer experience.

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Balance creativity with commercial thinking.

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Thrive in quick-paced environments where every day is different.

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Enjoy being hands-on rather than managing from a distance.

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Want your work to make a genuine difference.

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You'll Bring

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We're less interested in where you've worked than what you've created.

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You'll ideally have experience in:

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- Digital marketing leadership.
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- Premium consumer, lifestyle, retail or eCommerce brands.
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- Creative direction and brand storytelling.
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- Website optimisation and customer journeys.
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- Social media, email marketing and digital content.
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- Collaborating and optimising deliverables from agencies and creative partners.
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- Turning marketing performance into commercial outcomes.
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Success in This Role Looks Like

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You'll know you're succeeding when:

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- Our brand becomes even more recognised as Australia's premium gifting provider.
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- Customer engagement and acquisition continue to grow.
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- Campaigns consistently deliver measurable commercial results.
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- Every digital touchpoint reflects a world-class customer experience.
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- The business sees marketing as a key driver of growth—not just a support function.
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Why First Class Hampers?

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We're an ambitious, growing business with a premium product, loyal customers and exciting opportunities ahead.

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We're big enough to make an impact, but agile enough that one great idea can change the direction of the business.

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This is the opportunity to leave your creative fingerprint on a brand that's already respected—and help elevate it to the next level.

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If you're looking for a role where creativity meets strategy, where marketing directly drives business performance, and where your work will genuinely matter, we'd love to hear from you.

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Bring your ideas. Challenge convention. Build something remarkable.

📌 Digital Marketing Manager (Victoria)
🏢 People Assets
📍 Victoria