Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data — the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and beyond.

The Role Sales Development Representative

sits at the front line of Firmable's outbound growth engine. You will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives.

This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership.

Reporting to the SDR Team Lead.

~75% active prospecting and outreach. ~25% research, collaboration, and feedback into the GTM motion.

What You'll Own

Outbound pipeline generation: cold calling, email, and multi-channel outreach to introduce prospects to Firmable and book qualified demos for the AE team

Lead management: responding promptly to inbound interest, qualifying fit, and moving prospects through to opportunity at pace

Prospect discovery: engaging meaningfully with prospects to understand their needs and positioning Firmable's value where it actually lands

CRM hygiene:



keeping HubSpot accurate and current across every interaction so the rest of the GTM team can operate from clean data

Cross-functional collaboration: partnering with marketing on templates, sequences, and conversion strategy; working with AEs on smooth handover; and feeding competitor, customer, and product insight back to the relevant teams

Commercial signal: surfacing trends, objections, and opportunities to leadership so we sharpen the GTM motion continuously

What We're Looking For Must Haves

1+ years in a sales-focused role, ideally fast-paced B2B SaaS

Strong commercial instincts and time management

Self-driven, curious, and a natural problem solver, you don't need to be told what to try next

You live and breathe AI tools. You use AI for research, drafting, prospect intelligence, and workflow automation as your default way of working, not a productivity experiment.

Highly Valued

Experience with sales prospecting and database tools - Firmable, ZoomInfo, Lusha, Apollo, or similar

Working knowledge of HubSpot or comparable CRM

Prior experience selling into ANZ B2B markets

Startup or scaleup background where you've had to build the playbook, not inherit it

Why This Role

Sell the moat: Firmable's data is its primary competitive advantage, and you'll be the first voice introducing it to the market

Greenfield territory: ANZ is live and growing quick; the addressable market is enormous and largely untapped

Real career runway: top SDRs at Firmable move into AE, partnerships, or GTM strategy roles quickly; the ceiling is set by output, not tenure

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📌 Sales Development Representative (Port Phillip City)
🏢 Firmable
📍 Port Phillip City