The role We’ve built one of the highest-rated online-first clinics in Australia - but we’re not yet telling that story. That’s where you come in.

A typical loop looks like this

Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on

Shape it into a campaign: sharp messaging and a transparent call to action

Build the assets using our brand book, templates and AI tools

Ship it across channels - EDM, in-app, Meta and Google Ads

Set up a fast feedback loop, measure what works, manage the spend, and iterate

What you’ll do

Find the insight:

analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities

Own the campaign:

take an insight from concept to results - messaging, creative direction, calls to action

Run the channels:

EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency

Measure and iterate:

build fast testing loops, report clearly, and let the data drive the next move

Lead the work:

partner with engineering, PR and external agencies and represent marketing in cross-business decisions

Grow the mission:

contribute to our thought leadership and help market for the clinicians who make Abby possible





What you’ll bring

Marketing experience spanning data analysis and hands-on campaign execution

A proven knack for turning data into insight, and insight into campaigns that perform

Strong copywriting and messaging - you can write a call to action people actually respond to

Hands-on experience across EDM, Google Ads, Meta and in-app channels

Comfort building testing frameworks and managing budget against results

Experience creating assets from a brand book, templates and AI tools, and managing creative agencies

The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you

Bonus —

experience in healthcare, another regulated industry, or a high-growth consumer/tech environment

Why you’ll want this

Real impact: your work helps more than 1% of Australia get better, more continuous care

A rare dataset and a ~$4m channel budget to put your insights to work

End-to-end ownership - you’ll shape the strategy, not just execute someone else’s

A mission-led team backed by patient, impact-focused investors

Hybrid working in Sydney (min. 3 days/week in our office)

Compensation - $110 - $130k

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📌 Marketing Manager (Sydney)
🏢 Abby Health - Quality Care, 100% Online.
📍 Sydney