Sales Representative, Professional Power Tools - Dealer Channel Sales Placements Australia - Melbourne VIC

This is a respected European professional power tools and systems brand with more than 100 years of product innovation, technical quality and market reputation.

Their products are used by professional trades across woodworking, joinery, timber construction, carpentry, painting, renovation, cabinet making, interior fit out, building, construction and concrete.

This role suits someone who understands how to grow sales through dealers and distributors, while building demand with the trade professionals who use premium tools every day.

About the role This is not a direct end-user sales role. Your focus will be on growing sales through specialist trade dealers and distribution partners (Sydney Tools, Total Tools, Dulux and the like).

You will work closely with dealer teams, trade counters and trade professionals to improve product knowledge, lift brand preference and drive sales growth across the territory.

Key responsibilities

Manage and grow sales across your territory through dealer and distribution partners

Build solid relationships with specialist trade dealers such as Sydney Tools, Total Tools and similar partners

Train dealer staff on product range, features, applications and sales conversations

Conduct product demonstrations for trade professionals to build product confidence and brand demand

Support dealers with product knowledge, merchandising, local activity and customer engagement

Build structured call plans across key dealers, distributors and trade users





Identify growth opportunities across existing and new channel accounts

Maintain accurate activity, pipeline and territory information in CRM

Work with the national sales team to share market feedback and improve territory performance

About you You are organised, practical and commercially focused. You understand that strong channel sales come from consistency, trust, product knowledge and regular face to face activity.

You may have sold power tools, industrial products, hardware, building products, construction products, safety equipment, trade supplies or other technical products through dealers, distributors or trade partners.

You will bring

3 plus years in trade, industrial, hardware, construction, technical product or area or territory sales

Experience selling through dealers, distributors, merchants or trade partners

Confidence training dealer staff and presenting products to trade customers

Practical understanding of power tools, either through sales experience, trade exposure or strong hands on interest

Strong territory management discipline and a structured approach to customer visits

Good communication skills and the ability to build trust with dealer staff and trade professionals

CRM experience, ideally Salesforce

Microsoft Office skills, particularly Excel

What is on offer

$80,000 to $90,000 base plus super + bonus

Fully maintained company vehicle

Opportunity to represent a respected premium European brand

Supportive national sales team

Ongoing product and sales training

Annual sales awards and reward programs

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📌 Sales Representative, Professional Power Tools - Dealer Channel (Port Phillip City)
🏢 Sales Placements Australia
📍 Port Phillip City