G Squared is growing, and we’re looking for a

Paid Media Senior Consultant

to join our award-winning Paid Media team.

This role is for an experienced and charismatic performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own growth strategies for leading brands, working hands-on across Google Ads, Meta Ads and many other digital platforms, while collaborating with specialists who help bring your strategy to life.

You'll manage your own portfolio of clients, shape their paid media roadmaps, and be trusted to make commercial decisions that move the needle.

What you’ll do

As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.

Own and evolve paid media strategies for a mix of brands, with a clear focus on lead generation, revenue, ROAS and scalable growth

Drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels

Develop full-funnel media strategies from awareness to conversion

Setup, optimise and report back on your media strategy, ensuring results hit your target KPIs

Use data to make commercial decisions around budget allocation, optimisation, bidding strategy and creative direction

Work with our creative team to generate assets to elevate performance

Be the point of contact for clients: confident presenting strategy, results and recommendations

Pitch your cutting-edge ideas and implement test and learns in an environment with a learning mindset

As a Senior, you will have additional responsibilities to:





Take the lead on some of our larger client accounts

Mentor and lead a pod of Consultants, lifting the standard of the whole team, ensuring workload is balanced and processes followed

Ensure client results across the pod are meeting targets

Drive strategic consultancy within your clients and your pods

What we’re looking for This role is ideal for someone who has already scaled numerous accounts and wants more ownership and influence. You are someone who believes in remaining hands-on with campaign management, whilst discussing results and strategy directly with your clients.

You'll bring:

6+ years of hands-on paid media experience

Deep expertise in at least Google Ads and Meta Ads

Confidence optimising campaigns based on performance data, feed quality and commercial outcomes

Excellent communication skills, feeling at home and comfortable advising senior client stakeholders

High attention to detail with an inquisitive mindset

Ability to balance technical skills with charismatic client management

Google Tag Manager and website tracking experience

High proficiency in Microsoft suite (Excel & PowerPoint)

Strong business acumen

CRO or ecommerce UX understanding





Exposure to marketplaces or omnichannel ecommerce

Programmatic or TikTok Ads experience

About G Squared G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.

We’re a motivated team of like-minded individuals who love what we do, and have fun doing it.

We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.

Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.

Purpose-built office building with break-out zones and collaboration stations

Comprehensive, frequent training through our partnership with Sydney University.

Paid parental leave

Holiday bonus

Regular team events

Awards

Winner at APAC Search Awards - Best SEO Campaign

Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022

Finalist for Marketing Agency of the Year at AMI Awards 2022

Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021

7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

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📌 Senior Paid Media Manager (Sydney)
🏢 G Squared
📍 Sydney