Job Description

Hervey Bay to Gold Coast | West to Toowoomba

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$60,000-$80,000 + bonus + car + fuel allowance

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Are you a salesperson who likes to win?

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Diablo Co is looking for an energetic, commercially minded sales representative to take ownership of a significant Queensland territory and help drive the next stage of our growth.

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We already have an established brand, an existing customer base and products in market.

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What we need now is someone who can get out there, create opportunities, open doors, strengthen relationships and grow the territory.

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This is a role for someone who wants to be measured by results.

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If you have a history of exceeding sales targets, winning new accounts and growing a territory — we want to hear from you.

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The opportunity

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Your territory will stretch from Hervey Bay through the Sunshine Coast and Brisbane to the Gold Coast, and west to Toowoomba.

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It is a large territory with significant opportunity across hospitality.

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You will inherit existing customers, but a major part of the role will be identifying where Diablo Co should be represented and making it happen.

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That means:

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- Finding new venues and accounts
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- Getting in front of decision-makers
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- Opening new customers
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- Increasing ranging within existing accounts
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- Building strong relationships with venue owners, managers and buyers
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- Looking for opportunities others might miss
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- Following opportunities through until they become sales
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- Ensuring our products are visible, well positioned and actually selling
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- Taking genuine ownership of your territory
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We don't want someone waiting for leads to arrive.

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We want someone who naturally sees a venue, customer or prospect and thinks, "Why aren't we in there?"

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About Diablo Co

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Diablo Co is an established Queensland beverage company with a strong presence in the hospitality market.

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We manufacture and sell a growing range of beverages,



with a particular focus on products that give venues something different to offer their customers.

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We are a hands-on business.

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Decisions can be made quickly, good ideas can be acted on and our sales team has the opportunity to have a genuine influence on how we grow.

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You won't be buried inside layers of corporate management.

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If you identify an opportunity, we want to hear about it.

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If you have an idea that could increase sales, we want you to bring it forward.

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And if you perform, your results will be noticed.

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Who will succeed in this role?

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Probably someone who is naturally energetic.

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Someone who enjoys talking to people.

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Someone who gets a buzz from walking into a prospective customer, starting a conversation and walking out with an opportunity.

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But personality alone isn't enough.

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We want evidence that you can sell.

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You should be able to talk confidently about:

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- Sales targets you have been responsible for
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- How you performed against those targets
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- Accounts or customers you personally won
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- How you grew an existing territory or customer base
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- Examples of where you exceeded expectations
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- How you prospect and create new business
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- How you manage follow-up and your sales pipeline
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We're particularly interested in people who have consistently been one of the stronger performers within their sales team.

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Your background

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Previous experience within hospitality, liquor, beverages, FMCG or foodservice would be highly regarded because understanding how venues operate will help you hit the ground running.

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However, it isn't essential.

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If you come from another industry and have an exceptional track record in face-to-face B2B sales,



we'd still like to hear from you.

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What matters most is that you can demonstrate that you know how to sell.

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You'll also need:

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- Confidence managing a large geographic territory
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- Strong organisation and follow-up
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- The ability to work independently
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- Commercial common sense
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- Persistence without being pushy
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- The energy to be regularly out in market seeing customers
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- A genuine desire to achieve more than simply hitting the minimum expectation
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What you'll get

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Plus:

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- Car
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- Fuel allowance
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- An established customer base to work with
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- A substantial territory with room for growth
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- Autonomy to manage your territory
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- Direct access to decision-makers within the business
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- The ability to influence how the brand grows in your market
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- A role where strong performance is visible and valued
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- The ability to advance within the business if that is your desire
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This is a great opportunity for someone earlier in their sales career who is already proving they are very good at what they do and wants a territory they can really make their own.

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One important thing before you apply

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And we actually read them.

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Don't send us a generic cover letter telling us you're a "results-driven sales professional with excellent communication skills."

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We want to know you.

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Tell us:

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Why do you think you are the best person for this role?

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Tell us what you've achieved, what makes you good at sales, what drives you and why you think you would succeed at Diablo Co.

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And one request:

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Please don't use AI to write it.

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It doesn't need to be perfectly written. We'd much rather read something genuine and get a feel for the person behind the application.

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Applications without a cover letter addressing the above will not be considered.

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If you're a salesperson with energy, ambition and a track record that you're proud of, we'd like to hear from you.

📌 Sales Representative (Queensland)
🏢 Diablo
📍 Queensland