Shape the Future of One of Australia’s Most Iconic Coffee Brands Job Description Join one of Australia’s most successful privately-owned food and beverage businesses. Vittoria Food & Beverage is home to iconic household brands and competes with some of the biggest multinationals in the world. We’re looking for an accomplished and commercially minded Senior Brand Manager to lead the annual brand plan and help shape the next phase of growth for Vittoria Coffee.

About the Role As Senior Brand Manager, you will lead the development and execution of the annual brand plan, translating consumer, category and commercial opportunities into sustainable portfolio growth. You will own brand strategy, innovation, packaging and integrated campaign development while working closely with cross-functional teams to bring ideas from insight and concept through to shelf and market.

You will:

Lead and implement the annual Coffee brand plan

Identify growth opportunities using consumer, category and commercial insights

Own brand performance and recommend actions to drive growth

Build and manage the innovation and renovation pipeline

Lead new product and packaging projects from concept to launch

Develop integrated campaigns that build the brand and deliver commercial outcomes

Lead creative, media, research and agency partners

Manage brand budgets, forecasts and performance reporting

Partner with Sales, Category and Trade Marketing on customer and channel plans

Support growth across Grocery, Foodservice and eCommerce

Lead, coach and develop a direct report

Influence senior stakeholders and cross-functional project teams

You’ll work on Vittoria Coffee, Australia’s No. 1 pure coffee brand,



within a privately held, family-owned Australian business with a legacy of over 70 years

You will join a marketing team that has worked with Oscar-winning actor Al Pacino, many of Australia’s leading fashion designers and some of the world’s best chefs, iconic restaurants and cafes.

There are opportunities for

interstate and overseas travel , and you’ll gain broad exposure across retail, foodservice and direct-to-consumer channels.

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What You’ll Need to Succeed We value marketers who think like business owners. People who can set a transparent direction, turn insight into action and take ownership of delivering results. You'll bring the experience and capability to lead a major brand, while thriving in a fast-moving entrepreneurial environment.

You’ll bring:

A Bachelor's degree in Marketing, Business or Commerce

5-7+ years' FMCG brand management experience

Proven ownership of annual brand plans from strategy through execution

Experience leading NPD, renovation and packaging projects

Strong commercial acumen across sales, market share, budgets and profitability

Experience leading integrated campaigns and agency partners

Ability to translate consumer and category insights into growth opportunities





Experience working cross-functionally across Sales, Category, Finance and Supply Chain

Experience leading, coaching or developing team members

You will be:

Strategic but highly hands-on

Commercially curious and growth focused

Confident influencing senior stakeholders

Comfortable making decisions and operating with a high degree of ownership

Highly organised and accountable

Collaborative, low ego and team oriented

Passionate about consumer brands and coffee

Aligned with Vittoria Food & Beverage’s family values and high-performance ethos

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Why Join Vittoria Food & Beverage?

We care about the work, not the fluff

A flat structure with direct access to decision-makers

Work that moves quickly, from idea to execution

A business that’s agile, ambitious, and creatively bold

Work with iconic Australian brands in a business that backs its people

Learn from a team that believes in growing talent from within

Be exposed to end-to-end marketing, from concept to shelf

Access to ongoing learning and development

Extensive training and exposure to the latest AI tools

A supportive, collaborative team culture

Interstate and international travel opportunities

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Ready to shape the future of Vittoria Coffee? This is a senior brand role with genuine ownership, direct access to decision-makers and the opportunity to influence how an iconic Australian brand continues to grow.

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📌 Senior Brand Manager Coffee (Sydney)
🏢 Vittoria Food & Beverage
📍 Sydney