Digital Marketing Specialist -

Performance, Creative & AI

Location:

Gold Coast, QLD | 3 days onsite, 2 days WFH

Our client is a founder-led Gold Coast business operating two growing D2C e-commerce brands. It's a lean, fast-moving setting with very little red tape - ideas get tested in days rather than quarters and the commercial impact of good work is visible almost immediately. The successful candidate will sit alongside the Founder with genuine ownership of paid social, CRO and the AI systems that support both.

This is a hands-on execution role, not strategy-only and it will suit someone who enjoys building things themselves and seeing the numbers move.

Responsibilities

Run day-to-day execution in Meta Ads Manager - campaign builds, creative uploads, QA, performance analysis and reporting

Partner with the Founder on Meta strategy, creative testing frameworks and ongoing performance gains

Build AI-assisted landing pages and lift the quality of product pages and the wider customer journey

Design and run A/B tests, then translate the results into practical next steps

Manage website updates and site performance improvements across both stores





Develop creative concepts, hooks and briefs for paid social content

Edit and repurpose video and other creative assets for campaign use

Build AI tools, automations and repeatable marketing workflows that save time and scale output

Contribute to Google Ads and TikTok Ads where capability allows, or brief and manage external specialists

Requirements

Around 3-4 years' experience in digital marketing or e-commerce

Deep, practical Meta Ads Manager capability - account structure, creative testing and performance analysis

Proven track record building tools, workflows or automations with AI (beyond using it to generate copy)

Solid grounding in landing pages, CRO, A/B testing and performance reporting

Strong written communication, commercial judgement and attention to detail

Self-directed - able to take a rough idea and deliver finished work without step-by-step direction

Highly regarded:

Shopify, Google Ads, TikTok Ads, video editing, content creation, APIs or low-code tools.

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📌 Digital Marketing Specialist (Gold Coast)
🏢 Talentd Recruitment
📍 Gold Coast