Job Description

We're not looking for someone who simply schedules social posts.

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We're looking for someone who's excited by creating beautiful content, launching current products, building engaged communities and helping grow two exciting Australian eCommerce brands.

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Every week is different. One day you'll be filming behind-the-scenes content, the next you'll be launching a new collection, updating Shopify, writing EDMs or helping bring a campaign to life.

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If you're creative, organised and love seeing your work directly impact sales, we'd love to hear from you.

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About Us

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We're the brands behind two growing Australian labels:

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Deer Ruby — Beautifully designed personalised bags and lifestyle accessories with a focus on thoughtful design and timeless style.

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Heelalujah — Australia's cheekiest heel-care brand, helping thousands of customers transform their feet every month.

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This isn't a corporate marketing role. I'm the founder of both brands, and I move quickly, wear a lot of hats and love trying new ideas. You'll be working directly with me day to day, not slotting into a big marketing department so if you're someone who enjoys variety, taking ownership and seeing your work come to life fast, you'll fit right in.

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What You'll Be Doing

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Content Creation

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This is a content-first role. You'll help create engaging content across both brands, including:

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Filming and editing short-form videos for Instagram, TikTok and Meta Ads

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Creating product launches, behind-the-scenes content and lifestyle imagery

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Assisting with photography and photo editing

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Repurposing content into multiple formats and scheduling it across Instagram,



Facebook, TikTok and Pinterest

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Writing captions and copy that reflect each brand's unique personality

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Organising and maintaining our growing content library

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Marketing Campaigns

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Working alongside me, you'll:

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Assist with campaign planning and execution

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Support weekly product launches

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Help create and schedule EDM campaigns

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Prepare creative assets for Meta advertising

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Monitor campaign and social performance and bring ideas for improvement

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Help plan monthly content calendars and keep an eye on emerging trends

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Shopify & Website

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Maintain product information and Shopify metafields

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Keep website content accurate and up to date

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Assist with merchandising collections and launches

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Meta Ads

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Community Management

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Help build genuine relationships with our customers by:

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Responding to comments and direct messages

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Engaging with our online communities

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Monitoring conversations across social platforms

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Escalating customer enquiries when needed

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Helping maintain a positive, welcoming brand presence

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About You

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You'll probably have 1–3 years' experience in marketing, social media or content creation and love working in a fast-moving environment.

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You'll be someone who:

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- Has an eye for beautiful content and design
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- Loves Instagram, TikTok and digital marketing
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- Is organised and thrives juggling multiple projects
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- Enjoys turning ideas into content
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- Writes confidently and communicates well
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- Pays attention to the little details
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- Is proactive and enjoys solving problems
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- Wants to continue learning and growing
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📌 Marketing & Content Coordinator (eCommerce) (New South Wales)
🏢 Deer Ruby
📍 New South Wales